An Impulse Buy is defined as a spur of the moment, unplanned decision to buy, just before making a purchase. Essentially, it’s a purchase a customer makes without putting prior thought or consideration into it. Retailers should look at this area with the opposite approach. It’s often overlooked, but with the right merchandising, can bring Read More …
Effective store fixtures are the backbone of a retailer’s business. It’s easy to fall into the trap of taking your displays, shelves, and mannequins for granted. However, without these fixtures, your stores’ sales would be in trouble. They are doing more than keeping your merchandise off the floor—the right fixture, used in the most effective Read More …
When you work with a fixture company that has overseas partners it very important to make sure ahead of time that they have a stringent quality control process in place both overseas and in the USA. Starting with the prototype and ending with the delivery of the final product, each stage has its own issues Read More …
Choosing the right fixtures for your store and merchandise is not as easy as it may seem. There are many factors that have an impact on what fixture is chosen; from what is going to be displayed on the fixture to how fast the delivery needs to be. Making the wrong choice can cost money Read More …
It’s not uncommon to spot Halloween and fall merchandise on the sales floor by September 1st. For most store owners, managers and employees, this incites a sense of pressure and anxiety for the upcoming holiday season. There are simple steps and action plans you and your team can take to ensure you are prepared for Read More …
As you prepare your stores for the holiday season, don’t forget to stay up-to-date on retail news and trends. The weeks will get busier and busier, so you want to make sure you’re well-informed and discovering new ways to display and sell your merchandise. To make your life a little bit easier and help spark Read More …
The decision to buy retail store fixtures is a fairly easy one—you’re going to need to buy fixtures at some time or another to keep your store going. The hard part is deciding how much to spend and what to buy. Fixtures are the backbone of your business, and you definitely want to get the Read More …
“We get confused a bit about what retail is. It is really just buying things, putting them on a floor and selling them.” -Gerry Harvey, Australian furniture retailer These days, as retailers are asked to do more with less, it’s hard to determine what’s important to invest in and what is not. Which products should Read More …
A store’s layout has a huge impact on its performance. It is important to constantly evaluate how the layout is working and how fixtures work as a whole. The layout of a store should welcome customers in with attractive displays arranged in a cohesive design. I will discuss ways to draw shoppers into you store Read More …
Can we really find the good in a slow day? I would have to say yes. While this cannot be ideal everyday, sometimes slow days bring a welcome moment of extra time for planning, inventory and cleaning. As retailers we want our business to be the best that it can, so why not use the Read More …