Customization is a Great Way to Advertise your Business

Have you ever walked down the street and you see someone wearing a shirt that you like? You think to yourself where did they buy it, then you notice a bag with a logo and store name on it and you google the store. This is the best advertising you can get without it costing Read More …

EAS Systems: RF vs. AM

Shoplifting is a problem faced by all retailers but, according to experts, shoplifting theft can be reduced by 60% when using a reliable Electronic Article Surveillance system (EAS). The two most widely used EAS systems are Radio Frequency (RF) and Acousto-magnetic (AM). The question most business owners ask is “Which security system should I use Read More …

Shopping Basket Placement in Retail Stores

Shopping Baskets are an excellent customer convenience. I am always pleased when I enter a store and find those handy shopping baskets right near the door. But I’m overjoyed when I also find them elsewhere in the store, right when I need one, since my trip to purchase one item in particular always turns into Read More …

Specialty Store Services Introduces More Retail Anti-theft Devices

According to an annual survey conducted by the University of Florida, retailers lost more than $37 billion to theft in 2010. With $12 billion lost due to shoplifting and $16.2 billion to employee theft, Specialty Store Services is aware of the great need for effective retail anti-theft devices. Clothes are popular items to shoplift or Read More …

Ambient Scent: Shop and Smell the Flowers

Do you smell what I smell? More importantly, do you smell what your customers smell? And just what do they smell, anyway? Research shows that a nice-smelling store may encourage people to linger and purchase. Are your customers lingering or sniffing and heading out the door?In one study, Eric Spangenberg, a consumer psychologist and dean Read More …

Retail Sales – A Positive Attitude Yields Positive Results

So, the busy retail holiday shopping season is really, truly, officially here! Woo-hoo! All the hustle and bustle and money changing hands…it can be so fun and energizing. It can also be very draining. It is hard to be upbeat and cheerful when you’re really just feeling tired, annoyed, hungry because there’s no time for Read More …

Top 5 “must-haves” for Retail Online Shopping this Holiday Season

Some of the most insightful data we gather from the annual Shop.org eHoliday Study centers simply on what matters most to consumers. In partnership with BIGinsight, we asked consumers: “When choosing to make holiday purchases from a given online retailer, what is most important to you?” In an industry fueled by constant innovation – whether Read More …