Signage and floor marking tapes and dots are an easy and inexpensive way to enforce new social distancing norms. It is important to let your customers and employees know that the CDC recommends that when people are in your store or business that they need to stay at least six feet away from each other, Read More …
Planning all your retail displays for the coming year can be a daunting task. It’s made easier, however, when you take the time to create a retail display calendar with ideas and important dates for implementation. Here are a few tips to get your retail display calendar laid out. Start with a Retail Event Calendar Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …
As more households invite pets like cats, dogs, fish, birds, and more exotic species to join the family, they naturally need pet products to ensure the health and comfort of their animal friends. This means providing nutritious and suitable food, as well as purchasing pet beds, cages and tanks, collars and harnesses, toys, bathing and Read More …
Physical retail, like many things that have been pronounced dead, continues to thrive. For example, literature has been declared dead dozens of times, and yet, despite the incursion of television, internet, and a myriad of other forms of entertainment, people still continue to enjoy good books, albeit often in digital formats these days. Physical retail Read More …
As the saying goes, the early bird gets the worm, and the same can go for retail planning. In retail, this means planning ahead for upcoming events so you can promote in advance to boost awareness and interest and then hit the ground running when the date arrives. Even though it won’t start up again Read More …
We all know the internet has changed how we interact with information, most notably how easily we access it and how quickly we share it. As a business owner, you can’t afford to ignore the power of word of mouth marketing in online and social media spheres. Information has become a social currency, and you Read More …
You might look at competitor trade show booths and think to yourself that you could easily do it better, but when you really start to consider all the details that go into creating a display for conventions and trade shows, you might be singing a different tune. Here are the basics of prepping for upcoming Read More …
Going into the busy holiday shopping season, most retail business owners have all kinds of plans for promotions intended to make the most of this consumer smorgasbord. Although nearly everyone is out shopping for holiday gifts, businesses face tough competition for consumer dollars thanks to abundant sales and promotions aimed at undercutting competitors. Gift cards Read More …
Holiday internet sales continue to soar as consumers demonstrate their increasing preference to make online purchases. The result: merchants are discovering that Black Friday marketing strategies can be modified and extended throughout the holiday shopping season. Recent data by leading retail analysts indicates that holiday shoppers are continuing to choose Cyber Monday deal surfing over Read More …