In surveys with both men and women, participants admitted to making impulse, or unplanned purchases often while shopping. In fact, more than 53% of sales now come from impulse buys! Impulse sales can be captured by any type of retail store. Regardless of store type, the psychology of the impulse buy is the same: certain Read More …
Your customers are your best brand advocates and you should reward them for choosing to shop with you! If not you should be. When it comes to Loyalty Programs the possibilities are endless. Here are four ideas to start and promote a successful Loyalty Program. Points, Loyalty Cards and Rewards. Points are a very popular Read More …
Countertop Candy Display Racks Are a Sweet Source of Profit for Retailers With countertop snack and candy retail display racks, even for retailers who don’t primarily market themselves as candy stores, candy can become enormous profit makers. Getting the right candy retail displays and racks in your store will certainly make a big difference in Read More …
Showrooming: If You Can’t Beat It, Befriend It Showrooming is a relatively new foe in town for brick-and-mortar retailers. It is eating away retail sales and business profits. If you are not familiar with the term yet, it is basically a practice wherein potential shoppers visit a brick-and-mortar store, examine a product and then Read More …
Retail display aisle spacing is key to determining where different category products will be placed to how the in-store advertising material will be displayed, there is no doubt that shelf-product placement and SKUs prompt shoppers to purchase products they may never have had any intention of buying, which eventually fetches more sales for retailers. Does Read More …
Trends, whether they are seasonal events, holidays or the latest video game craze, are a great way to feature and sell what is “hot” and “new”. In this post we are going to discuss ways in which you can use trends, both popular and not-so-popular, to your advantage. This is the time of year when Read More …
A recent article in The Fiscal Times defines the repercussions of Analysis Paralysis in our lives. Too many choices lead to confusion, which, in turn, often leads to procrastination. This confusion can have a severe impact on our lives in terms of lost opportunities and also financial loss. The repercussions are not limited to individuals; Read More …
An Impulse Buy is defined as a spur of the moment, unplanned decision to buy, just before making a purchase. Essentially, it’s a purchase a customer makes without putting prior thought or consideration into it. Retailers should look at this area with the opposite approach. It’s often overlooked, but with the right merchandising, can bring Read More …
Effective store fixtures are the backbone of a retailer’s business. It’s easy to fall into the trap of taking your displays, shelves, and mannequins for granted. However, without these fixtures, your stores’ sales would be in trouble. They are doing more than keeping your merchandise off the floor—the right fixture, used in the most effective Read More …
If a group of retail professionals was asked this question, “What lies at the core of high sales and profits?” how would they answer? Some would say great products and others might suggest competitive prices, but they are both wrong. Studies have proven over and over again that an outstanding customer experience is the number Read More …