Small Business Saturday – Retail Event Idea

Small Business Saturday is November 26, 2011! The 2nd annual Small Business Saturday is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. This day is a shout-out to the mom-and-pop shops that make up the bulk of the business in this country. Started last Thanksgiving by Read More …

Trade Show Displays

Trade shows provide a fantastic opportunity to get the word out about your company and to meet others who want to use your services or products. If you need trade show displays for your next show then call on the largest display and fixture showroom in Chicagoland. Conveniently located near O’Hare Airport and all major Read More …

3 Steps to a More Effective Retail Facebook Presence

Amidst the many clouds of uncertainty surrounding retail use of social media, a few key strategies are starting to emerge. Three recent studies, including a white paper written by yours truly, have examined customer interactions with retailers via social media. Encouragingly, all three studies (Emarketer recently summarized the findings from studies by Marketing Sherpa and Read More …

Improve your Retail Sales, Promotions and In-Store Events

I know that a lot of stores and businesses are having all kinds of promotions and events right now so I want to talk about evaluating your events and how you could make them even better. Bob and Susan Negen of Whizbang! Training covered this topic splendidly recently so I’ll have them tell you about Read More …

Off-site Event Signage and Marketing

I was at a music festival recently, got a little peckish and decided to get some food from the vendors set up at the fest. The vendors were varied in the way they promoted, or did not promote, their wares. Many of the food vendors had large, professionally done signs stating their restaurant’s name and Read More …

Merchant Services: Email Marketing and Custom Logo

Are you aware of all the Merchant Services that are offered through the Specialty Store Services’ website? We have already covered credit card processing and retail training classes in previous blogs so let’s explore other ways to boost your business and bottom line. You’ve got mail. One great way to stay in touch with current Read More …