“We get confused a bit about what retail is. It is really just buying things, putting them on a floor and selling them.” -Gerry Harvey, Australian furniture retailer These days, as retailers are asked to do more with less, it’s hard to determine what’s important to invest in and what is not. Which products should Read More …
When opening or running a store, we believe that if we build it they will come. As store owners, you cannot only rely on word of mouth; you need to work at it and having good marketing is the difference between a store being successful and a store that is not. To make a business Read More …
At Specialty Store Services we know the importance of emailing marketing, which is why we have partnered with Constant Contact. With Constant Contact it is easy to send out sales, specials and events email right to your customers. Constant Contact is easy to use, they have over 400+ templates to choose from. Stand out from Read More …
Have you ever walked down the street and you see someone wearing a shirt that you like? You think to yourself where did they buy it, then you notice a bag with a logo and store name on it and you google the store. This is the best advertising you can get without it costing Read More …
I read this great article and I thought it was information that would helpful to our customers. I never realized that the color yellow would have so much effect on a customer. At Specialty Store Services, we have many labels tags and signs in yellow to attract your customers.
Looking for a new promotion idea to use at the local festival, sidewalk sale, or even in your store? Check out this “Grab Bag” idea featured by Bob Negen on the Whizbang! Training site. People like surprises, and they like a good deal, and this grab bags promo idea has the best of both worlds. Read More …
Effective business owners and store managers are always looking more ways to obtain more attention while keeping costs down. Enter in-store events, press releases and word-of-mouth publicity! I know we’ve lightly touched on this before but it bears repeating in more detail. Here are some event ideas that involve a small or minimal monetary investment but can garner Read More …
This giveaway is now closed. Congratulations to Paige, the winner! Good luck is not just for the Irish! Luck seems to come and go, Irish or not, so many of us have little charms that we carry or quirky things we do when we need a boost in the luck department. Some of us Read More …
So, the busy retail holiday shopping season is really, truly, officially here! Woo-hoo! All the hustle and bustle and money changing hands…it can be so fun and energizing. It can also be very draining. It is hard to be upbeat and cheerful when you’re really just feeling tired, annoyed, hungry because there’s no time for Read More …
Small Business Saturday is November 26, 2011! The 2nd annual Small Business Saturday is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. This day is a shout-out to the mom-and-pop shops that make up the bulk of the business in this country. Started last Thanksgiving by Read More …