Pump up the volume of impulse items you sell, that is. We covered the yummy goodness of chocolate and candy impulse items last week but now let’s explore some impulse sale techniques.Make the impulsive human nature work for you. Customers standing in line waiting to check out have already made the decision to purchase something, Read More …
Here is a fun and creative idea to generate interest in your store, courtesy of The Cozy Nest in New Hampshire. The employees at the Cozy Nest had a “Boss is Away Sale,” and just look what great results they had when they were given permission to go wild, have fun, and create sales in Read More …
Okay, show of hands. Who does not like chocolate? Hmmm, not many hands up. Chocolate and other candies are popular treats year round and that makes them excellent candidates for your impulse purchase displays. Although chocolate is tasty at any time (Chocolate chip pancakes for breakfast washed down with chocolate milk? Yes, please!) it doesn’t Read More …
The day honoring Mom is coming. The woman who tucked us in at night, kissed our owies, grounded us just because she didn’t like how the dog looked after he was shaved and colored in with marker. She may not have an artistic bone in her body, but she’s Mom. And people are going to Read More …
So, everyone with cabin fever is looking for something interesting to do. Why not hold an in-store event? They will have something to do and you will have potential customers walking through your door. It’s a win-win! Now, let’s start tossing around some ideas. Invite people in. How about an open house or after-hours event? Read More …
Okay, so you’ve got potential customers in your door. Now what? Where would you like them to go and what do you want them to purchase in particular? Direct buyers to your sale or featured product racks with an attractive Acrylic Sign Holder with Chrome Base placed on top of your display shelf or rack Read More …
So, you need some snappy signage but lack the time or handiness to whip them up on your own. Let us create the signs and banners for you! Custom banners numbers 9031, 4500, 4503 and 4504 come in a variety of sizes and colors and can be used both indoors and outdoors. Simply fax or Read More …
Quick, read fast! You have about 3 seconds to capture a potential customer’s attention as they walk or drive by your store! How are you going to get their attention? Well, an eye-catching sign on the sidewalk or in the window is a great start. A sidewalk sign needs to be big enough to get Read More …
I have been getting calls from all sorts of people asking if Specialty Store Services would like to advertise in their publications and ultimately the decision comes down to money. The only kind of advertising we like to do is low-cost advertising. With any print advertising you would do you are guaranteed not to have Read More …
I was talking to a customer, she owns a woman’s clothing store, the other day and I was asking her how she was holding up during the last half of this year, especially with all the bad news about retail stores and the decline in sales. She said she is actually having a great year. Read More …