I was at a music festival recently, got a little peckish and decided to get some food from the vendors set up at the fest. The vendors were varied in the way they promoted, or did not promote, their wares. Many of the food vendors had large, professionally done signs stating their restaurant’s name and Read More …
Have you ever gotten whiplash in a retail store? You know, when you walk into the store and slowly start taking in the layout and merchandise when a gaggle of sales clerks at the counter or a clerk at a display across the store yell out “Hi, howyadoin’today?” Then you have to look around to Read More …
Freedom! Fireworks! Friends, family and food! That’s a lot of alliterative fun for the 4th of July! Throw some fantastic sales into the mix and we’ve got the makings of a terrific holiday weekend. Don’t forget to order your eye-catching 4th of July Sale Sign, which is on sale itself right now for only Read More …
Are you aware of all the Merchant Services that are offered through the Specialty Store Services’ website? We have already covered credit card processing and retail training classes in previous blogs so let’s explore other ways to boost your business and bottom line. You’ve got mail. One great way to stay in touch with current Read More …
Father’s Day is right around the corner on June 19th! Good old Dad, always there with his Dad-isms that we can pass down to future generations such as “Quit standing there with the refrigerator door open! Are you trying to cool off the whole neighborhood?!” and my favorite, “Quit looking at your brother!”. The Read More …
Pump up the volume of impulse items you sell, that is. We covered the yummy goodness of chocolate and candy impulse items last week but now let’s explore some impulse sale techniques.Make the impulsive human nature work for you. Customers standing in line waiting to check out have already made the decision to purchase something, Read More …
Here is a fun and creative idea to generate interest in your store, courtesy of The Cozy Nest in New Hampshire. The employees at the Cozy Nest had a “Boss is Away Sale,” and just look what great results they had when they were given permission to go wild, have fun, and create sales in Read More …
Okay, show of hands. Who does not like chocolate? Hmmm, not many hands up. Chocolate and other candies are popular treats year round and that makes them excellent candidates for your impulse purchase displays. Although chocolate is tasty at any time (Chocolate chip pancakes for breakfast washed down with chocolate milk? Yes, please!) it doesn’t Read More …
The day honoring Mom is coming. The woman who tucked us in at night, kissed our owies, grounded us just because she didn’t like how the dog looked after he was shaved and colored in with marker. She may not have an artistic bone in her body, but she’s Mom. And people are going to Read More …
So, everyone with cabin fever is looking for something interesting to do. Why not hold an in-store event? They will have something to do and you will have potential customers walking through your door. It’s a win-win! Now, let’s start tossing around some ideas. Invite people in. How about an open house or after-hours event? Read More …