I love this time of the year! All the street festivals, music festivals, art fairs and book fairs…I could spend the entire summer scampering from fest to fair. I know that many of you attend fairs and fests all summer, too, but as vendors. While it is fun to sell your wares and talk to Read More …
So, in an earlier blog we talked about the importance of the outside of one’s store. The outside has to look presentable because a dirty exterior could deter potential customers from stepping through the door, right? Here’s a little something to help keep the outside of your store a little cleaner: a smokers Ceasefire Cigarette Read More …
You have decided to open a new retail store? Congratulations! What an interesting, challenging and rewarding professional future you have ahead of you! You and your big ideas. So, you have a vision of the store you’d like to open. You’ve decided what type of merchandise you’d like to sell and you can just see Read More …
Even in this age of on-demand movies and downloadable music, we still love our discs, those little spheres of escape and entertainment. We’ve lovingly compiled a library of tunes, games and movies that we can turn to in times of stress, boredom, excitement and joy so it’s frustrating when one of our little friends goes Read More …
It’s on the way. The busy summer season! Are you ready for the influx of customers that the nice weather will bring? One thing that will make your summer season flow smoothly is a dynamic, friendly and helpful staff, and this includes your seasonal employees. Here are some helpful hints to make sure you find Read More …
We are all aware that “cash money” is a universal language but in case you haven’t noticed, many people are now fluent in speaking “credit card”. Paper or plastic doesn’t just refer to bags any more! The question is, are you speaking your customers’ language? There is no doubt that people like to have choices. Read More …
I don’t need to tell you how competitive the retail sales industry is. As competitive as this business is, the good news is that there ways to increase your competitive edge. One way is to attend retail training classes that can teach you and your staff new skills and help you fine-tune the ones you Read More …
I’ve noticed lately while surfing the web that more and more videos are being posted on news links in addition to, or even in place of, written copy. While I am an avid reader, there is something to be said about just being able to click a button and having information told and/or shown to Read More …
We all know that displaying merchandise can be tricky but even trickier is working with limited display space. When floor space is at a premium, your best bet is go up. Enter Grid Panels!Grid panels range in height from 4’ to 8’ and widths of 1’ to 4’. Just think of how much merchandise you Read More …
Pump up the volume of impulse items you sell, that is. We covered the yummy goodness of chocolate and candy impulse items last week but now let’s explore some impulse sale techniques.Make the impulsive human nature work for you. Customers standing in line waiting to check out have already made the decision to purchase something, Read More …