Did you know that customers spend more money than they had planned in brick-and-mortar stores? One way to increase these impulse purchases is to use spinner counter displays. These incredibly handy tools will maximize space while displaying various items. Spinner counter displays are perfect for showcasing items, such as books, greeting cards, jewelry, key chain, magnets, postcards, trial or sample size items, and candy. Spinner counter displays will attract your customers because products are placed at eye level.
They also increase curiosity because customers will want to spin the rack to see what’s on the other side and invite them to try out or touch the product. When used strategically, spinner counter displays will increase impulse purchases and overall sales. Below are some important tips when using spinner counter displays in your brick-and-mortar store.
When using spinner counter displays to increase impulse purchases, it is best to go for small and easy sales. You will want to display small or inexpensive items, novelty items, sale products, or food and candy. It’s important to really think about what you want to display on your spinner counter displays. Not all items will sell well on these displays. It’s best to focus on displaying items that your customers are interested in or actually need. Think about what items your customers might have forgotten to pick up or something they want to try.
Spinner Counter Displays Visibility
Visibility is key with spinner counter displays. You want your spinner counter display to stand out and entice customers to examine the items on it. Use bright or contrasting colors to attract attention right away. Signage is also important. Use signage to clearly communicate what you are selling or the price point. Many stores use spinner counter displays to sell sale items or special promotions. Create signage around these promotions so that your customers know they are getting a great deal.
You want to keep it simple with spinner counter displays. The idea is to focus on impulse buying and not make customers think about what they are purchasing. Keep signage short and to the point. At this point, most of your customers have already found what they are looking for, and impulse buys are easy add-ons, but if the signage is too long or complicated, the customer will lose attention.
Try not to confuse customers with too many counter top displays or offering too many different items. Having multiple product displays can become a distraction and lead the customers to become overwhelmed. You want an attractive look, not a cluttered counter top display.
The price point is key for increasing sales from counter top displays. Keep these items under $20, and if possible, it is best to keep them under $10. While customers might look at higher-priced items on a spinner counter display, they are less likely to purchase them.
It is also important to maintain your counter top displays. Be sure to restock it as necessary to continue gaining sales from it. Also, change up your display frequently. These displays are meant to be visible and attract a customer’s attention. If you have repeat customers and do not change out the display, it will start to blend in. You want to keep the display fresh, so they are checking it and viewing it every time they come into your store.
Final Thoughts
With these few tips, you can easily turn a spinner counter display into a sales machine for your store!
If you’re a Specialty Store Services Customer who would like more information on Countertop Displays, just Email Us. You can also shop for all of your Retail Store Displays on our website, Specialty Store Services, by Live Chat, or by phone at 800-999-0771.
Updated September 9, 2022.