Ready to jump into the retail world? Now is your chance to open a retail store – with shoppers more likely to support small businesses, economical start-up costs and plenty of untapped product and service niches out there, it’s never been a better time. Researching what you want to offer and planning ahead will give Read More …
Being your own boss has its perks – you get to choose which clients, projects and schedule works for YOU. But it’s no walk in the park! Taking control of your career means allocating energy into making sure everything is as successful as possible – not always easy or straightforward. And there are different paths Read More …
Signage and floor marking tapes and dots are an easy and inexpensive way to enforce new social distancing norms. It is important to let your customers and employees know that the CDC recommends that when people are in your store or business that they need to stay at least six feet away from each other, Read More …
When you walk into a department or warehouse store, you may be struck by the vastness of the space. Even though these stores are stocked full of goods, there’s also plenty of space to walk and explore merchandise. Unfortunately, smaller retail stores, like boutiques, don’t have the same access to the square footage as their Read More …
There are many goals in business, with sales and customer retention (e.g., repeat business) and impulse spending being the top among them. If you’re not making money, you’re not going to be in business for very long. It’s always nice when customers enter your retail store looking for specific items and find what they want, Read More …
When it comes to brick-and-mortar retail, it’s no longer enough to rely on time-tested strategies that have served businesses for decades. With online shopping offering convenience and cut-rate pricing, you need to do more to entice shoppers out their front door and into your store. You need to deliver an irresistible experience. How can you Read More …
With back-to-school here, plenty of parents are sending their kids off to college and wondering if they’ll remember to eat right, brush and floss, and generally care for themselves in the absence of their lifelong caregivers. What can businesses do to help ease the natural anxieties of parents and meet student needs simultaneously? Enter the Read More …
If your retail space is at a premium—whether you have a ton of products to display, a tiny space to work with, or both—you need solutions that allow you to showcase your wares to optimal effect and make the most of available space, including on the floor, as well as on the walls and overhead. Read More …
Going into the busy holiday shopping season, most retail business owners have all kinds of plans for promotions intended to make the most of this consumer smorgasbord. Although nearly everyone is out shopping for holiday gifts, businesses face tough competition for consumer dollars thanks to abundant sales and promotions aimed at undercutting competitors. Gift cards Read More …
You spend a lot of time and money creating products and services designed to add value and convenience to the lives of your customers. You present and market these products in keeping with your branding, finding ways to attract interested consumers, increase awareness and demand, and create a community of patrons. How does the consumer Read More …