The turning of the year is a time for personal resolutions. Thanks to the endless feasting associated with end-of-year holidays, one of the most common New Year’s resolutions is to lose a few pounds and get in shape.
In other words, a lot of people are flocking to join local gyms, eager to get started on their fitness journeys. This is obviously great news for gym owners looking to reap the benefits of new monthly membership subscriptions, but if you’re not also working to sell products, you’re leaving money on the table.
How can you capitalize on the influx of members that punctuates the early part of the new year? By adding merchandise displays that provide needed apparel, accessories, and other goods for gym-goers. Here are a few display ideas to help gyms boost profits in the New Year.
Branded Clothing Displays
If you’re going for a walk, you might feel comfortable wearing your standard jeans and tee, but when people head to the gym, they typically want to wear appropriate clothing. Exercise garments are designed to move with the body, wick away moisture, and in some cases, even cool the body.
If you’re going to sell workout garments, you might want to think about creating branded apparel so that members become walking advertisements. How should you display apparel? Garment racks are one option if you have available space, but if available square footage is minimal, consider taking advantage of vertical space with slatwall or grid panels that offer a versatile and attractive means of displaying apparel and keeping shoppers out of the flow of traffic entering and exiting the gym.
Workout Accessories
When members hit the gym, they may need all kinds of accessories, from water bottles and hand towels to wireless earbuds to armbands that hold smartphones or MP3 players. You can sell all of these items to members who have forgotten them or who want an upgrade.
Display options vary widely depending on the number, variety, and size of items you’re selling. You could use upright shelving or a gondola on the way to the check-in desk, display shelves in front of the check-in area, or even countertop displays for items you want to garner the most attention.
Nutritional Goods
Why make gym members slog all the way to their local pharmacy or grocery store to get protein powders, power bars, and sports drinks when you can add convenience to their day and earn a profit in the process? You’ll just need appropriate retail shelving to display items and possibly a fridge if you want to offer cold drinks.
In Conclusion
By providing apparel, accessories, and nutritional items, you have the opportunity to enhance profits for your gym, all while providing convenience and added value for customers. Just make sure to choose displays that won’t cause a bottleneck as members go to and from their workout.
If you are interested in purchasing Retail Store displays and accessories for your retail store, shop our website, Specialty Store Services. We have everything you need to be a profitable retailer. If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.