Planning all your retail displays for the coming year can be a daunting task. It’s made easier, however, when you take the time to create a retail display calendar with ideas and important dates for implementation. Here are a few tips to get your retail display calendar laid out.

Start with a Retail Event Calendar

When planning your retail displays for the year, the place to start is with a comprehensive calendar of retail events. Sure, you’re already aware of important seasons and holidays, as these are listed on even the most rudimentary of calendars.

A retail calendar, however, also lists important retail dates like fashion weeks around the world, as well as major trade shows. Although a trade show in progress might not call for a new retail display, you may not have time to set up new displays if you attend certain trade shows, and this could factor into your display calendar.

Pinpoint Key Dates

With so many events throughout the year that you could potentially use as occasions to host sales or update your displays, you could easily find yourself overwhelmed, but you don’t have to observe every holiday or event. You need to be selective so you have time to plan, spend wisely, and make the most of your promotional displays.

When planning out your retail display overhauls, make sure to choose events that have the greatest promotional and ROI opportunity. You also need to take care to leave yourself enough time to fully implement displays and leave them long enough to see them pay off. Weekly changes to displays, for example, may end up costing you a lot without delivering significant returns.

Keep Your List Handy to Jot Down Ideas

You may already have tons of ideas for seasonal or holiday displays, and you can add them when you start your calendar, but other areas of your display calendar may be blank. It’s always nice when inspiration strikes, and on these occasions, you’ll want to have your list close at hand.

This is why it’s a great idea to keep it in a digital format with a handy organizational app. You could simply use your Outlook calendar and sync it across devices, but you could also try a simple app like 24me that integrates your calendar with notes, to-do lists, notifications, and even your Outlook account. This way you can add ideas, attach them to dates, and set notification so you always know when to get started implementing your display makeovers.

In Conclusion

When you have a retail event calendar to start with, you can focus on key dates throughout the year. You can also keep a digital calendar handy to add notes. This way, you have the best opportunity to plan and implement incredible retail displays that drive traffic and sales.

If you are interested in purchasing Retail Store displays and accessories for your retail store, shop our website, Specialty Store Services.  We have everything you need to be a profitable retailer.  If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.