You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be seen first, for example.

The look of your store is also an important part of creating a comfortable and attractive atmosphere for customers, and you can’t deny the role your layout plays. If aisles are too narrow and cramped, shoppers will have trouble browsing, especially if they’re maneuvering around other customers.

High-traffic areas could end up with bottlenecks and backups that cause customer frustration. How can you fix this problem? While you could start with simple, generic store layout templates, the truth is that you need to customize your layout to work for your wares and your particular space.

This could mean a bit of trial and error, and the easiest way to manage it is with portable displays that you can rearrange on the fly. Here are a few benefits of choosing portable displays to optimize traffic flow in your showroom.

Pinpoint Problem Areas

Ideally, you want to route shoppers through your retail space in predictable ways, starting with the decompression zone that wows them as they walk in, funneling them to the right, and shepherding them along a path that encourages browsing and ultimately leads to the register. What you don’t want are bottlenecks where shoppers back up, or drive-by lanes where they pass merchandise without so much as a second glance (or even a first). When you see problem areas, you can quickly rearrange your layout by moving portable displays to better manage the flow of traffic.

Update Seasonally or for Special Events

You know merchandise and marketing are going to change seasonally and for special events, and with portable displays, you can easily adjust the layout of your store, even moving new racks or shelving in and out of storage as needed.

Improve Shopper Comfort

The ultimate goal is always sales, but how you get to that point is important. When you create a positive and delightful shopping experience, you encourage repeat visits and even brand ambassadors who tell others about their outstanding experience.

This won’t happen in a cramped store where customers are constantly bumping into each other and having their personal space violated. If shoppers think an aisle is too crowded, they won’t go down it, and this could hurt sales and impact the customer experience.

In Conclusion

When you plan for plenty of space and create a comfortable shopping atmosphere, you’ll see better results. If you want to avoid traffic jams, adjust your layout seasonally, and tweak and rearrange with ease to create the most comfortable shopping experience, there’s no better way than with portable retail displays.

If you are interested in purchasing Retail Store displays and accessories for your retail store, shop our website, Specialty Store Services.  We have everything you need to be a profitable retailer.  If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.