Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to make sure you don’t get mired in the service side and forget about all the extra supplies you’ll need to run your business right and maximize profits. Here are just a few of the supplies you’ll want to add to your opening checklist.
Reception Area
Those who cut and dye hair and perform manicures and pedicures know that it’s not an exact science and that times will vary. This means customers could end up waiting a while for their turn in the stylist’s chair.
For this reason, you need to make sure your reception and waiting areas are well supplied with comfortable seating and magazines. You might also want to include a beverage station with coffee, water, and tea, as well as product displays on and around the reception desk to catch the eye of your customers and encourage additional revenue.
Tower Displays and Shelving
Whether you decide to sell the same shampoos, conditioners, and styling products you use in your salon, you want to prominently display your own proprietary beauty products, or you’ve partnered with local crafters to offer jewelry and apparel to your customers, you need to make sure these items are attractively displayed throughout your store… especially near the checkout.
You might use retail display counters, large, glass display cases, or even square, round, or rotating towers. Just make sure that these areas are neat and organized. Consider placing promotional items on a single shelf or display cabinet near the register so customers can easily spot discounted or specialty items. You could also set up a section with products specifically for men.
Nail Polish Displays
If your salon features nail stations, you’ll want to dedicate some space to the hundreds of colors of polish available for patrons to use, and this means adding nail polish displays. You could use countertop displays, but these are better suited to just the polishes you want to sell. Rotating racks are another option, but only if you have a lot of open floor space. The best bet for most salons is a sturdy, wall-mounted rack or two.
Anti-Fatigue Floor Mats
Your stylists are on their feet all day. This can lead to tired feet and even issues like back pain, which impact performance. Anti-fatigue floor mats are designed to reduce the stresses, pain, and general fatigue that can be incurred from standing all day long.
Cleaning Supplies
Salons are legally required to meet certain standards for cleanliness to stop the spread of bacteria and other pathogens when personal grooming services are offered. This means you’ll need suitable cleaning and sanitizing agents on hand to keep tools, equipment, stations, and the environs clean and disinfected for the safety of all.
If you are interested in purchasing Fixtures, Displays, and Accessories for your Beauty Shop visit our website, Specialty Store Services, for all your Retail Store needs. If you have a question that you would like answered immediately, you can Live Chat, or phone us at 800-999-0771.