Learn how to prevent and deal with employee theft by implementing measures such as comprehensive background checks, cameras, and even prosecution if necessary. Theft is a prominent problem in a majority of businesses. While shopper theft is common in retail businesses, even more common is employee theft. Small businesses deal with the issue of theft Read More …
Trends, whether they are seasonal events, holidays or the latest video game craze, are a great way to feature and sell what is “hot” and “new”. In this post we are going to discuss ways in which you can use trends, both popular and not-so-popular, to your advantage. This is the time of year when Read More …
A recent article in The Fiscal Times defines the repercussions of Analysis Paralysis in our lives. Too many choices lead to confusion, which, in turn, often leads to procrastination. This confusion can have a severe impact on our lives in terms of lost opportunities and also financial loss. The repercussions are not limited to individuals; Read More …
An Impulse Buy is defined as a spur of the moment, unplanned decision to buy, just before making a purchase. Essentially, it’s a purchase a customer makes without putting prior thought or consideration into it. Retailers should look at this area with the opposite approach. It’s often overlooked, but with the right merchandising, can bring Read More …
Effective store fixtures are the backbone of a retailer’s business. It’s easy to fall into the trap of taking your displays, shelves, and mannequins for granted. However, without these fixtures, your stores’ sales would be in trouble. They are doing more than keeping your merchandise off the floor—the right fixture, used in the most effective Read More …
If a group of retail professionals was asked this question, “What lies at the core of high sales and profits?” how would they answer? Some would say great products and others might suggest competitive prices, but they are both wrong. Studies have proven over and over again that an outstanding customer experience is the number Read More …
When you work with a fixture company that has overseas partners it very important to make sure ahead of time that they have a stringent quality control process in place both overseas and in the USA. Starting with the prototype and ending with the delivery of the final product, each stage has its own issues Read More …
Choosing the right fixtures for your store and merchandise is not as easy as it may seem. There are many factors that have an impact on what fixture is chosen; from what is going to be displayed on the fixture to how fast the delivery needs to be. Making the wrong choice can cost money Read More …
Unfortunately, the saying “don’t judge a book by its cover” doesn’t apply to retail shops. As a consumer, it’s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer’s first feeling towards a store they’ve just walked into. It’s important to develop a creative strategy Read More …
It’s not uncommon to spot Halloween and fall merchandise on the sales floor by September 1st. For most store owners, managers and employees, this incites a sense of pressure and anxiety for the upcoming holiday season. There are simple steps and action plans you and your team can take to ensure you are prepared for Read More …