The psychology and subconscious power of color is a topic that has been heavily tested and studied over the years. According to the Color Marketing Group, color plays a part in 85% of total sales. Here are a few ways you can incorporate color into your store! Snap Judgment As customers walk into a store, Read More …
In surveys with both men and women, participants admitted to making impulse, or unplanned purchases often while shopping. In fact, more than 53% of sales now come from impulse buys! Impulse sales can be captured by any type of retail store. Regardless of store type, the psychology of the impulse buy is the same: certain Read More …
It’s that time of year again: spring cleaning! For most people, this is an annual ritual in their homes to purge unneeded items and clutter; however, this is an important idea for retailers to remember, too! Take inventory of the fixtures in your store; evaluate your best sellers vs. the fixtures that may not Read More …
Your customers are your best brand advocates and you should reward them for choosing to shop with you! If not you should be. When it comes to Loyalty Programs the possibilities are endless. Here are four ideas to start and promote a successful Loyalty Program. Points, Loyalty Cards and Rewards. Points are a very popular Read More …
Countertop Candy Display Racks Are a Sweet Source of Profit for Retailers With countertop snack and candy retail display racks, even for retailers who don’t primarily market themselves as candy stores, candy can become enormous profit makers. Getting the right candy retail displays and racks in your store will certainly make a big difference in Read More …
Since 1984 Specialty Store Services has been the leading provider of retail store supplies and fixtures in the Chicago area and beyond. When customers order from our catalog or website, we ship their orders to every corner of the nation, in as little as 1 to 2 business days. Our friendly, helpful customer service reps Read More …
The concept of ‘going green’ has become more than a tagline. For businesses, there are some excellent advantages for choosing ‘eco-friendly’ as a method for cost reduction, while also reducing a company’s carbon footprint. The American Recovery and Reinvestment Act of 2009 was signed by President Obama and allows both residential and businesses to take Read More …
In today’s net market, everyone has a website. For those that have a brick and mortar store or are a pure-play e-commerce company, a website can offer a plethora of information for an owner to ensure that inventory is available for sale. When used properly, a website can also be an asset upon which your Read More …
For most retailers, monthly volume doubles or even triples during the holiday season. It also seems that every year, retailers are scrambling to make sure they have the items consumers want in stock. This is very apparent in the toy industry when every child wants that ‘special’ toy and hardly anyone is carrying it. There Read More …
Success tastes sweet, but who knew it smells even better? Scent marketing research studies show that the use of scent in retail stores can have a significant and direct impact on business sales and profitability. Wondering how? Well, simply put, it helps deliver a better shopping experience to customers. By using scent in your retail Read More …