Even in this age of on-demand movies and downloadable music, we still love our discs, those little spheres of escape and entertainment. We’ve lovingly compiled a library of tunes, games and movies that we can turn to in times of stress, boredom, excitement and joy so it’s frustrating when one of our little friends goes Read More …
We are all aware that “cash money” is a universal language but in case you haven’t noticed, many people are now fluent in speaking “credit card”. Paper or plastic doesn’t just refer to bags any more! The question is, are you speaking your customers’ language? There is no doubt that people like to have choices. Read More …
Pump up the volume of impulse items you sell, that is. We covered the yummy goodness of chocolate and candy impulse items last week but now let’s explore some impulse sale techniques.Make the impulsive human nature work for you. Customers standing in line waiting to check out have already made the decision to purchase something, Read More …
Okay, show of hands. Who does not like chocolate? Hmmm, not many hands up. Chocolate and other candies are popular treats year round and that makes them excellent candidates for your impulse purchase displays. Although chocolate is tasty at any time (Chocolate chip pancakes for breakfast washed down with chocolate milk? Yes, please!) it doesn’t Read More …
You have customers walking through your door every day. They are cordially greeted by you or your staff, they browse, they ask questions and, if all goes according to your plan, they purchase your merchandise. But sometimes they do not. Hmmm! What could be the reason for this? Perhaps you don’t have quite what they’re Read More …
Would you like customized bags, cups or packages to send home with your customers but do not want to spend big bucks? Then custom labels are the way to go! You can have custom labels printed for mere pennies. Pennies, I tell you! “I put stickers with my company logo on all styro cups in Read More …
Okay, so we’ve got the window displays popping and the staff smiling, ready to welcome the swarm of warm weather customers coming your way. But now let’s deal with the aftermath of the cold weather customers. I’m afraid that I have to mention something that strikes fear (or at least dismay) into the hearts of Read More …
Pet peeves. We’ve all got them. Cars that swerve into our lane without the courtesy of a turn signal. When people say “I could care less” instead of the correct “I couldn’t care less” (and don’t even get me started on “irregardless”). Store clerks who are more interested in talking to co-workers about their personal Read More …
A bag is a bag is a bag, right? Au contraire, mon frere! Just as your window display or entryway give customers the first impression of your store, the bag you send home with them gives the last impression. No, I’m not saying that you need to spend big bucks on some fancy-shmancy bags, I’m Read More …
What is the appearance of your store telling your customers? Are smudges on the door and front windows yelling “Hi! We’re messy and unprofessional”? Is your clean floor stating “My owner cares enough to vacuum me”? Is there clutter on your cash wrap or register counter saying “We’re so disorganized”? Your store may be speaking Read More …