Secure Drop Box for Anonymous Suggestions

People feel comfortable working in an environment in which they can make suggestions or alert management to potential or existing problems without fear of repercussions. A wall mounted drop box is a great way to allow employees the opportunity to express concerns or suggestions, anonymous or not, while feeling secure that coworkers won’t have access Read More …

Improve your Retail Sales, Promotions and In-Store Events

I know that a lot of stores and businesses are having all kinds of promotions and events right now so I want to talk about evaluating your events and how you could make them even better. Bob and Susan Negen of Whizbang! Training covered this topic splendidly recently so I’ll have them tell you about Read More …

Off-site Event Signage and Marketing

I was at a music festival recently, got a little peckish and decided to get some food from the vendors set up at the fest. The vendors were varied in the way they promoted, or did not promote, their wares. Many of the food vendors had large, professionally done signs stating their restaurant’s name and Read More …

Retail Window Displays – Part 2

We went over some interesting window display ideas in a previous blog entry that I hope you found useful and here are a few more ideas to keep your window displays interesting and draw in more customers. Phone a friend. Or, in this case, phone a vendor. The vendors who sell you merchandise will be Read More …

Effective Retail Store Lighting

Have you ever walked into a store and it just seemed kind of…meh? The displays are nice, the staff is friendly and the product is good but the store still seems to be lacking? Well, what kind of lighting did it have? Was it dim, was it too bright, were spotlights used ineffectively? We need Read More …

Budget-Conscious Shoplifting Prevention

Few things are more frustrating than having people steal merchandise right out from under your nose. That’s your livelihood they’re messing with! Keep reading to find out how you can stop these thieves in their tracks. Sales staff – the first line of defense. I’ve said it before and I’ll say it again: approach customers, Read More …

Slatwall for the Retail Store

Hmmm…what can I say about slatwall? Well, a lot, actually! Slatwall is attractive, versatile, strong…kind of like Russel Crowe or a Transformer sports car/robot. You may think I’m reaching but slatwall can really make a huge impact. First of all, slatwall really is attractive. It can be purchased in several different colors to complement your Read More …

Shopping Baskets and Shopping Carts

Okay, so you’ve got customers in your store, happily shopping and browsing your merchandise. Uh-oh, their arms are full…what to do, what to do? Well, offer them a shopping basket or shopping cart, of course, so they can keep on shopping in comfort! Shopping baskets are great for those quick in-&-out shopping trips and for Read More …