Easily Generate Sales During the Off-Season Through Clever Marketing

As a business owner, chances are you will experience the challenging and dreaded “slow” season at least once per year. When your peak sales season is over, and business becomes sluggish, use this important time to find long-term solutions that can revitalize your business. Don’t sit back and endure the slumps, but instead, use creative Read More …

How To Leverage Your Website Data For In-Store Merchandising

In today’s net market, everyone has a website. For those that have a brick and mortar store or are a pure-play e-commerce company, a website can offer a plethora of information for an owner to ensure that inventory is available for sale. When used properly, a website can also be an asset upon which your Read More …

Addressing the Challenge of Holiday Demand versus In-Stock Merchandise

For most retailers, monthly volume doubles or even triples during the holiday season. It also seems that every year, retailers are scrambling to make sure they have the items consumers want in stock. This is very apparent in the toy industry when every child wants that ‘special’ toy and hardly anyone is carrying it. There Read More …

Trend Surfing: Merchandising and The Art of Trend

Trends, whether they are seasonal events, holidays or the latest video game craze, are a great way to feature and sell what is “hot” and “new”. In this post we are going to discuss ways in which you can use trends, both popular and not-so-popular, to your advantage. This is the time of year when Read More …

Choosing the Right Fixture for Your Stores: Three Important Fixture Considerations

Choosing the right fixtures for your store and merchandise is not as easy as it may seem. There are many factors that have an impact on what fixture is chosen; from what is going to be displayed on the fixture to how fast the delivery needs to be. Making the wrong choice can cost money Read More …