Starting a new apparel business is often exciting and challenging at the same time. If you are like most startups, you are trying to figure out how to outfit your retail space tastefully and economically. Fixtures and equipment run the gamut of quality and price. You want durability and style, but what do you actually Read More …
Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …
As a retailer, you have mere moments to persuade a person that it is worth his or her time to shop with you. Competition from both brick-and-mortar and internet stores magnifies the importance of conveying an alluring story, and the most effective impact is one that is visually captivating. Mannequins are a palette that present Read More …
Effective store fixtures are the backbone of a retailer’s business. It’s easy to fall into the trap of taking your displays, shelves, and mannequins for granted. However, without these fixtures, your stores’ sales would be in trouble. They are doing more than keeping your merchandise off the floor—the right fixture, used in the most effective Read More …
Choosing the right fixtures for your store and merchandise is not as easy as it may seem. There are many factors that have an impact on what fixture is chosen; from what is going to be displayed on the fixture to how fast the delivery needs to be. Making the wrong choice can cost money Read More …
Unfortunately, the saying “don’t judge a book by its cover” doesn’t apply to retail shops. As a consumer, it’s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer’s first feeling towards a store they’ve just walked into. It’s important to develop a creative strategy Read More …