You may have heard the adage “giving is getting” or “giving is receiving.” As a retail business owner, you might not put much stock into this concept. After all, you’re a for-profit business entity. If you gave stuff away, you wouldn’t be in business long.

Yet, when it comes to partnering with and supporting charitable organizations, your business could actually increase profits by creating a basis for connection with the community and consumers. Finding common ground is a great way to endear consumers to your brand, and it could give you the edge over competitors.

Whether you host fundraisers or donate a percentage of purchases to the American Cancer Society, St. Jude’s Children’s Hospital, the Wounded Warrior Project, the ASPCA, or any number of other charitable organizations, you’ll gain a positive reputation for philanthropy., when you help those in need and support causes you believe in. You will create a connection with consumers that might otherwise feel ambivalent toward your brand.

Here are just a few good reasons to partner with charities to do some good and potentially gain benefits in the process.

Every Little Bit Counts

Think you can’t afford to support a charity? You don’t have to give a lot to help others and see a return on your investment, so to speak. Some companies offer their space after hours for members of non-profits to meet or hold fundraising events. Others encourage staffers to volunteer to help the organization. Or you can donate a percentage of profits for specific items sold. There are tons of ways to give so you can find options that work for your retail operation without breaking the bank in the process.

Split Marketing Costs

If you offer promotions that benefit a charity, such as with products where a portion of proceeds go to the charity, there’s a good chance they’ll help you to market and promote items. This, of course, is only to the advantage of your retail operation and the non-profit to which you’re contributing. By spreading the word, both you and the charity you support stand to increase earnings.

Increase Awareness and Patronage

Aside from the heart-warming joy that comes from helping others, another reason to support charities as a business is to gain positive exposure. Partnering with charities can improve your reputation with customers, employees, business partners, and more increasing patronage, sales, and profits along the way.

Help Others

If your core values include charity, this is a great opportunity to multiply successes even as you stay true to your personal and professional goals. While you can certainly give anonymously or spread money around your community in a variety of ways (by supporting teachers, contributing to youth programs, and so on), partnering with larger, more organized charitable institutions also allows you to increase visibility and see more returns from your spending. This could mean you can afford to give more in the future.

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