The right color choice can mean the difference between a successful retail shop and one that lacks customer sales. Psychologists have long agreed that color plays a significant role in people’s emotions. Different colors can invoke an array of feelings, especially during first impressions. It makes sense for retailers and business owners to understand the Read More …
A recent article in The Fiscal Times defines the repercussions of Analysis Paralysis in our lives. Too many choices lead to confusion, which, in turn, often leads to procrastination. This confusion can have a severe impact on our lives in terms of lost opportunities and also financial loss. The repercussions are not limited to individuals; Read More …
Successful retailers know that truly effective merchandising extends beyond just the fixtures on the sales floor. Effectively utilizing your wall space can have a major effect on your sales. A strategically merchandised wall will even affect your customer’s perception of your brand because it is often the first thing they notice when they walk into Read More …
An Impulse Buy is defined as a spur of the moment, unplanned decision to buy, just before making a purchase. Essentially, it’s a purchase a customer makes without putting prior thought or consideration into it. Retailers should look at this area with the opposite approach. It’s often overlooked, but with the right merchandising, can bring Read More …
If a group of retail professionals was asked this question, “What lies at the core of high sales and profits?” how would they answer? Some would say great products and others might suggest competitive prices, but they are both wrong. Studies have proven over and over again that an outstanding customer experience is the number Read More …
Choosing the right fixtures for your store and merchandise is not as easy as it may seem. There are many factors that have an impact on what fixture is chosen; from what is going to be displayed on the fixture to how fast the delivery needs to be. Making the wrong choice can cost money Read More …
Unfortunately, the saying “don’t judge a book by its cover” doesn’t apply to retail shops. As a consumer, it’s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer’s first feeling towards a store they’ve just walked into. It’s important to develop a creative strategy Read More …
“We get confused a bit about what retail is. It is really just buying things, putting them on a floor and selling them.” -Gerry Harvey, Australian furniture retailer These days, as retailers are asked to do more with less, it’s hard to determine what’s important to invest in and what is not. Which products should Read More …
Specialty Store Services helps retail stores make the most out of the limited spaces by offering displays that have many merchandising solutions. The Wood Island Display debuting in the Spring 2013 catalog is perfect for displaying T-shirts, Handbags, Giftware and much more. With display space at a premium in most retail spaces, Specialty Store Services Read More …
An effective accent wall breaks up the continuity of the store and makes a dull boring wall into something special with pizzazz and presence. Creating an accent wall can be as easy as painting a wall a bright color that will accent the items that will be on display. With the right positioning the accent Read More …