Motivating your shoppers to buy from you is why you are in business. Garments that look fresh and pressed are much more likely to sell faster than those that appear to have been just plucked out of a wrapper. To add sizzle to your sales, these seven simple tips can help you transform your newly-arrived Read More …
Hangers are more than functional fixtures of your retail operation. They can represent your brand—for better or worse. Displaying a high-quality item on a cheap plastic hanger can erode its value in the eye of the discerning shopper and degrade sales. Conversely, presenting a more ordinary piece of apparel on a high-quality hanger can promote Read More …
The choices you make while designing your retail space can greatly impact your success or failure in the long run. Consistently making sales is about having great products and fair prices and presenting those products to your customers in such a way that leads them toward making a purchase. Presenting an organized, relaxing, and comfortable Read More …
Do you use gridwall or slatwall in your retail space? If so, why did you choose one over the other? For many store owners and managers, there wasn’t actually much thought put into this choice. Instead, they simply went with what was available—or what was on sale—when the store was furnished. Using the wrong product Read More …
Your brand is your reputation. The visual elements are those aspects that communicate your values. Logos, fonts and colors are the fundamental building blocks of creating a reliable DNA for your brand, but they are only the beginning. It bears repeating: shoppers choose brands they trust. Maintaining consistency is paramount to this effort. For instance, Read More …
In many ways, counter displays represent the ‘moment of truth in a retail setting. This is where money changes hands, and potential buyers become actual customers. You want your customers to pay for the goods they have picked out from around the store, but you would also like to upsell them on an additional product Read More …
Starting a new apparel business is often exciting and challenging at the same time. If you are like most startups, you are trying to figure out how to outfit your retail space tastefully and economically. Fixtures and equipment run the gamut of quality and price. You want durability and style, but what do you actually Read More …
Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop Read More …
As a retailer, you have mere moments to persuade a person that it is worth his or her time to shop with you. Competition from both brick-and-mortar and internet stores magnifies the importance of conveying an alluring story, and the most effective impact is one that is visually captivating. Mannequins are a palette that present Read More …
If you are thinking about selling jewelry, think of yourself as a curator. A curator is not limited to someone who selects and organizes museum artifacts but also includes anyone with those responsibilities for arranging retail merchandise. Think about it: An eye-catching jewelry display is thoughtfully organized. With a splash of creativity, you can feature Read More …