Just mention the words ‘shoe section’ to the average retail store operator and you may receive an angry look in return—and likely a few mumbled words of frustration as well. Many store owners and operators quickly become frustrated with their shoe section as they find that it is difficult (if not impossible) to keep organized, Read More …
A little appreciation can go a long way with customers. When was the last time someone showed they appreciated you? Do you remember how it made you feel? From a simple “thank you” to a small gesture, showing appreciation is a way of saying that you care. While is this common in our personal lives Read More …
As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …
The choices you make while designing your retail space can greatly impact your success or failure in the long run. Consistently making sales is about having great products and fair prices and presenting those products to your customers in such a way that leads them toward making a purchase. Presenting an organized, relaxing, and comfortable Read More …
Your brand is your reputation. The visual elements are those aspects that communicate your values. Logos, fonts and colors are the fundamental building blocks of creating a reliable DNA for your brand, but they are only the beginning. It bears repeating: shoppers choose brands they trust. Maintaining consistency is paramount to this effort. For instance, Read More …
Starting a new apparel business is often exciting and challenging at the same time. If you are like most startups, you are trying to figure out how to outfit your retail space tastefully and economically. Fixtures and equipment run the gamut of quality and price. You want durability and style, but what do you actually Read More …
Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop Read More …
Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …
As a retailer, you have mere moments to persuade a person that it is worth his or her time to shop with you. Competition from both brick-and-mortar and internet stores magnifies the importance of conveying an alluring story, and the most effective impact is one that is visually captivating. Mannequins are a palette that present Read More …
Unfortunately, the saying “don’t judge a book by its cover” doesn’t apply to retail shops. As a consumer, it’s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer’s first feeling towards a store they’ve just walked into. It’s important to develop a creative strategy Read More …