The overwhelming majority of consumers have at one time or another made an impulse purchase. Even the most self-disciplined shoppers can find themselves surrendering to the urge to save money or not miss a valuable opportunity. Making a purchase on the spur of the moment is an impulse buy. There are many reasons why people Read More …
One of the keys to success in the retail world is stocking your shelves with products your customers want to buy, rather than products you want to sell. This might seem like a semantic distinction, but it is of crucial importance. Many retailers hold on to old inventory far too long, hoping to sell it Read More …
As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …
It might be difficult to start thinking about discounting seasonal merchandise as the shopping season just heats up, but thoughtful planning now can result in improved cash flow later. Controlled timing and strategically planned clearance events are essential to maximizing your profitability. Knowing how to execute a few fundamental retail strategies can help you shed Read More …
As vines of holiday lights begin to make their climb, small retailers are considering the rise in sales during the year’s busiest shopping period. With locally-owned small retailers earning an estimated 50 percent or more of annual revenues during the holiday shopping season, a few simple steps can optimize results and boost sales. 5 Ideas Read More …
Do you ever wonder what’s in the mind of a gift card buyer? If not, you should, because as a retailer, understanding the motivation behind their purchase of gift cards will help you increase holiday gift card sales for your store. The Growth Of Gift Cards Gift card purchases have grown exponentially since they first Read More …
Are you worried about customers walking into stores in early autumn and looking for pumpkins, only to cringe when they see Christmas displays? Forget about it! It is common knowledge that retailers have begun putting out Christmas decorations sooner and sooner every year. It may seem too early in some cases, but retailers benefit from Read More …
For those who wonder if Halloween is growing in popularity each year, the answer is a resounding yes. Based on consumer spending alone, there is no doubt an increasing number of Americans are opening their wallets and getting into the Halloween spirit more than ever before. Spooky? Scary? Hardly. How much do consumers spend during Read More …
If a group of retail professionals was asked this question, “What lies at the core of high sales and profits?” how would they answer? Some would say great products and others might suggest competitive prices, but they are both wrong. Studies have proven over and over again that an outstanding customer experience is the number Read More …
It’s not uncommon to spot Halloween and fall merchandise on the sales floor by September 1st. For most store owners, managers and employees, this incites a sense of pressure and anxiety for the upcoming holiday season. There are simple steps and action plans you and your team can take to ensure you are prepared for Read More …