The main goal in any retail operation is to make sales. For this reason, you go to some trouble to create displays and pathways throughout your store that encourage browsing and facilitate buying. That said, you also want to create a welcoming and memorable retail experience, and this requires you to add ambiance to your Read More …
You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be Read More …
What’s a visual merchandiser? Some people, it seems, are born with a creative impulse that drives them. No matter what they touch, their projects always seem to result in innovative and artistic displays that attract attention and earn them accolades. Unfortunately, most of us aren’t born under this lucky star, imbued with the innate ability Read More …
Among retail stores, craft stores face a unique set of challenges because of the wide array of products they tend to carry. The craft industry covers diverse hobbies ranging from knitting and sewing to scrapbooking and card making, to creating jewelry, apparel, and art. It also tends to encapsulate seasonal and even year-round home decorating. Read More …
Retail is a cyclical business. Sales can rise and fall with the seasons, holidays, and events like back-to-school shopping, prom, or the prevalence of weddings, for example. If you have yet to consider the impact sports can have on your retail sales, it’s high time you considered the money to be made by incorporating sports Read More …
According to the National Retail Federation, 2017 saw $9.1 billion in Halloween spending—a number that was predicted to drop slightly (to $9 billion) in 2018. These numbers are good news for Halloween stores, but what about retailers that aren’t selling Halloween-specific wares? As an apparel retailer, you’re better situated than you might imagine to capitalize Read More …
Humans are naturally curious creatures, and in our spare time, we like to travel to fun destinations in search of friends, adventure, and something new. We don’t just head to big cities, either. Plenty of people enjoy visiting small towns and coastal villages to escape the stress and hectic pace of life in urban environments. Read More …
With back-to-school here, plenty of parents are sending their kids off to college and wondering if they’ll remember to eat right, brush and floss, and generally care for themselves in the absence of their lifelong caregivers. What can businesses do to help ease the natural anxieties of parents and meet student needs simultaneously? Enter the Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …
Physical retail, like many things that have been pronounced dead, continues to thrive. For example, literature has been declared dead dozens of times, and yet, despite the incursion of television, internet, and a myriad of other forms of entertainment, people still continue to enjoy good books, albeit often in digital formats these days. Physical retail Read More …