Margin vs. Markup: A Guide for Retailers

There is a lot of retail verbiage that goes around in conversation. As a retailer, knowing what it all means is your job. One of the most difficult concepts in retail is retail pricing strategy, specifically markup and margin pricing. What do these two terms mean? This guide will break down each and walk you Read More …

What is a Diagonal Store Layout?

Stocking products on shelves is just one of the hundreds of things it takes to run a successful store or retail business. There is also something that goes into the thought process of how to present those products to your customers. Obviously, you’ll want them at a visible level so that customers can see them, Read More …

Does Try-Before-You-Buy Actually Work in Retail?

The concept of “try before you buy” is becoming increasingly popular, considering the different sizes of online shops that offer it. Consumers want to be more committed to the product they’re about to purchase, so why wouldn’t they try before they buy? Read more on the psychology behind this newer trend and how you can Read More …

Back to School Strategies for Boosting Engagement and Sales

The back-to-school season presents a significant opportunity for businesses across various industries. It’s not just about selling school supplies; it’s about engaging with customers, providing value, and creating memorable experiences. This guide will explore comprehensive strategies to maximize your back-to-school efforts; applicable to retail stores, educational services, and even community organizations. The Importance of Back-to-School Read More …

Showcasing Trading Cards at Expos: Comprehensive Guide

Trading cards have captivated collectors for generations, creating a vibrant community of enthusiasts eager to showcase their prized possessions. Expos and conventions offer a unique platform for collectors to display, trade, and sell their cards. To make the most of these events, understanding the importance of presentation and protection through the use of portable showcases Read More …

Roadside Signs Maximum Impact: Design, Types, and Trends

Roadside signs play a crucial role in capturing the attention of drivers and pedestrians. With various materials and types available, designing effective signs is essential to maximize visibility and impact. In this blog, we will explore design considerations, types of roadside signs, practical tips, and the historical and cultural significance of these advertising tools. Design Read More …

Retail Marketing Campaigns to Heat Up Your Summer Sales

Summer is right around the corner, and not only do customers want to get rid of the winter blues, but retailers do as well! Summer tends to have more foot traffic, impulse purchases, and shoppers mainly looking for better shopping experiences. This is a golden opportunity for retailers to target these specific audiences and create Read More …

Why Now is the Time to Plan Your Visual Merchandising

Visual merchandising is a powerful tool that’s often overlooked. This is a great way to attract and engage your customers and even potentially bring in new ones. With everything trending nowadays to aesthetics, having a pleasant feeling floor plan with bright colors and innovative displays can go a long way. Specialty Store Services is here Read More …

How to Cut Costs with Digital Signage

Digital signage is a new-age technology that not only looks cool but can help you save hundreds of dollars as a store owner. Saving costs anywhere is a great idea, but what better way to do it than with signage? Most people prefer digital signage over paper anyway. Consider digital solutions like LED video sign Read More …

Showcasing Winter Clothes – How to Keep Your Customers Coming Back for More

From the wise words of Jon Snow, winter is coming.  That means it’s time to start stocking up on winter fashion. As the snow starts falling, your customers will search for stylish winter clothes and accessories to keep them warm and fashionable through the chilly season. While no one enjoys the cold weather, you can Read More …