Owning and operating a business is a dream for many. If you’ve spent years in careful planning, you may finally find yourself in a position to open your own retail store. Congratulations on taking the leap and becoming your own boss! Now what? Even with a solid background in the industry in which you plan Read More …
After long months of howling winds and hibernation, spring arrives, complete with balmy breezes, bird songs, and nature’s invitation to step outside and enjoy the warmer temps. As a retailer, you need to start thinking about what you can do to encourage revived consumers to set foot in your store once they’ve emerged into the Read More …
Summer can signal a slowdown in shopping as consumers head off on vacation and spend their days outdoors, enjoying the weather. While this allows retailers plenty of time to start prepping their strategy for the winter spending spree leading up to the holidays, it can be understandably tough on the bottom line in the meantime. Read More …
Every inch of retail space in your store is an opportunity to make a sale, but only if you use it correctly. Even how you lay out, aisles and carpeting could help to subconsciously steer buyers to certain areas of the store. Regarding these retail fixtures, you can’t afford to treat them like second-class citizens! Read More …
Retail locations large and small have many opportunities to impress customers by improving the in-store experience. This, in turn, can lead to increased retail success. What changes can you make in 2018 (and beyond) to wow your customers and ensure a positive overall experience? Here are a few strategies for consideration. Cosmetic Fixes If your Read More …
You might not have the budget to completely overhaul your store décor, but that doesn’t mean you can’t see an improvement by spending just a little on targeted upgrades. Even if you’re working with a tight budget, say a couple hundred dollars, there are a few small purchases that could help you to improve the Read More …
As consumers, we’ve all fallen victim to impulse displays. These endcaps and point-of-sale product displays are designed to catch us when we’re already on the way to making a purchase, offering discounts and deals that require us to spend only a fraction of what we’ve already got in our shopping cart. Even if you had Read More …
Remember when the holiday displays went up before Thanksgiving? It seems that the holidays start earlier every year. This year, I walked into a grocery store in October and saw Christmas items before Halloween. Holiday songs start streaming in stores as early as the beginning of November, and it’s common to see Christmas trees, strings Read More …
Barneys, Bergdorf’s, Bloomingdale’s, Saks, and other 5th Avenue favorites are renowned for their over-the-top, uber-expensive, and undoubtedly enticing holiday window displays, which are installed before the Thanksgiving weekend (and the televised Macy’s Thanksgiving Day Parade). As a retailer, you can learn a lot from the excess and grandeur of these displays, designed to bring in Read More …
With so many chain stores and online retail giants, shoppers have plenty of convenient ways to shop but they are lacking personalization. Variety is the spice of life, though, and many shoppers are drawn from their homes and into retail spaces by the promise of a unique and fulfilling consumer experience. You can’t provide that Read More …