When you walk into a department or warehouse store, you may be struck by the vastness of the space. Even though these stores are stocked full of goods, there’s also plenty of space to walk and explore merchandise. Unfortunately, smaller retail stores, like boutiques, don’t have the same access to the square footage as their Read More …
As humans, we generally seek to quantify and categorize. Considering how quickly we often have to decide whether something is a threat or not, this makes sense from a biological perspective. Sometimes, however, it leads us to create rules that don’t actually exist. Rule of Three in Retail Consider the common assumptions that both bad Read More …
If you work in retail, you’ve certainly encountered retail gondola shelving, a popular, floor-standing retail display system that includes a base with a vertical spine, which supports cantilevered shelves on one or both sides. Typically, some sort of pegboard, slatwall, or solid board is used for the vertical element, to allow for versatility in adding Read More …
The main goal in any retail operation is to make sales. For this reason, you go to some trouble to create displays and pathways throughout your store that encourage browsing and facilitate buying. That said, you also want to create a welcoming and memorable retail experience, and this requires you to add ambiance to your Read More …
You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be Read More …
There are many goals in business, with sales and customer retention (e.g., repeat business) and impulse spending being the top among them. If you’re not making money, you’re not going to be in business for very long. It’s always nice when customers enter your retail store looking for specific items and find what they want, Read More …
The “stack it high and watch it fly” model of retail essentially relies on well-stocked shelves to create an attractive shopping atmosphere, giving the impression that a company is flush, and encouraging increased sales. Consider how shoppers might feel looking at a shelf that has been picked over and contains only sparse merchandise—it creates an Read More …
Planning all your retail displays for the coming year can be a daunting task. It’s made easier, however, when you take the time to create a retail display calendar with ideas and important dates for implementation. Here are a few tips to get your retail display calendar laid out. Start with a Retail Event Calendar Read More …
Among retail stores, craft stores face a unique set of challenges because of the wide array of products they tend to carry. The craft industry covers diverse hobbies ranging from knitting and sewing to scrapbooking and card making, to creating jewelry, apparel, and art. It also tends to encapsulate seasonal and even year-round home decorating. Read More …
The turning of the year is a time for personal resolutions. Thanks to the endless feasting associated with end-of-year holidays, one of the most common New Year’s resolutions is to lose a few pounds and get in shape. In other words, a lot of people are flocking to join local gyms, eager to get started Read More …