Physical retail, like many things that have been pronounced dead, continues to thrive. For example, literature has been declared dead dozens of times, and yet, despite the incursion of television, internet, and a myriad of other forms of entertainment, people still continue to enjoy good books, albeit often in digital formats these days. Physical retail Read More …
We all know the internet has changed how we interact with information, most notably how easily we access it and how quickly we share it. As a business owner, you can’t afford to ignore the power of word of mouth marketing in online and social media spheres. Information has become a social currency, and you Read More …
Visual merchandising revolves around how you place products in a retail setting, present them to the consumer public, and essentially market them at the ground level. When done right, it can bring in customers and create positive associations with your brand, as well as drive sales and ongoing patronage. That said, visual merchandising is not Read More …
When it comes to visual merchandising, there are many challenges inherent in planning the layout, design, and elements to be included. There are several goals at play, such as grabbing attention and exposing consumers to as much merchandise as possible (without overwhelming them). Ultimately, you want your visual displays to create a positive customer experience, Read More …
Your first thought when it comes to using psychology to increase sales and revenue might be of painting the roses red, so to speak. The human brain is attracted to certain colors more than others, and this could be used as a means to bring in business and drive sales. There’s an easier way to Read More …
The market for luxury goods in the U.S. may grow slowly, but it still leads the world as an estimated $85 billion industry, and growth is relatively steady (roughly 5% annually), thanks to a growing economy and international tourism. Plus, the forecast for luxury goods is extremely positive, with an estimated growth of more than Read More …
If your retail space is at a premium—whether you have a ton of products to display, a tiny space to work with, or both—you need solutions that allow you to showcase your wares to optimal effect and make the most of available space, including on the floor, as well as on the walls and overhead. Read More …
Serving the public means you naturally want to impress customers from the moment they walk in the door (or even earlier, with storefront displays, signage, and more). You have to be careful, however, about hitting shoppers or clients with a hard sell or your best products right when they enter, because it takes time for Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …