In 2011, Kendra Gainey opened Gainey Girl Boutique as a dot-com company, and in 2013, as her business grew, she decided to open a brick and mortar store in Roselle, New Jersey. Gainey Girl Boutique is a women’s specialty clothing store where extraordinary women come to dress for work, play and church. According to her Read More …
For those who wonder if Halloween is growing in popularity each year, the answer is a resounding yes. Based on consumer spending alone, there is no doubt an increasing number of Americans are opening their wallets and getting into the Halloween spirit more than ever before. Spooky? Scary? Hardly. How much do consumers spend during Read More …
In 2012, Mary Miller opened Splashed with Creativity because of her lifelong love of art in Crystal Lake IL, after having taught elementary education for 20 years. Today, she sells Canvas Art, Ceramic Tiles, Greeting Cards and more in vibrant and cheery designs. She has used her art to benefit a variety of charities over Read More …
Effective store fixtures are the backbone of a retailer’s business. It’s easy to fall into the trap of taking your displays, shelves, and mannequins for granted. However, without these fixtures, your stores’ sales would be in trouble. They are doing more than keeping your merchandise off the floor—the right fixture, used in the most effective Read More …
If a group of retail professionals was asked this question, “What lies at the core of high sales and profits?” how would they answer? Some would say great products and others might suggest competitive prices, but they are both wrong. Studies have proven over and over again that an outstanding customer experience is the number Read More …
Unfortunately, the saying “don’t judge a book by its cover” doesn’t apply to retail shops. As a consumer, it’s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer’s first feeling towards a store they’ve just walked into. It’s important to develop a creative strategy Read More …
It’s not uncommon to spot Halloween and fall merchandise on the sales floor by September 1st. For most store owners, managers and employees, this incites a sense of pressure and anxiety for the upcoming holiday season. There are simple steps and action plans you and your team can take to ensure you are prepared for Read More …