With so many chain stores and online retail giants, shoppers have plenty of convenient ways to shop but they are lacking personalization. Variety is the spice of life, though, and many shoppers are drawn from their homes and into retail spaces by the promise of a unique and fulfilling consumer experience. You can’t provide that Read More …
Get excited about opening your retail clothing store? Whether you’ve purchased a franchise, you’re curating a collection from various designers, or you’re selling your own designs, it’s a lot of fun to think about how you’ll put together outfits, choose the proper dramatic lighting, and create the gorgeous displays that are going to entice shoppers Read More …
The appearance of your retail store is important, which is why you put so much thought into the many visual elements that make up your shop, from logos and signage to merchandise displays and window dressing. Utility, however, is also crucial. You need to make sure your store is safe and functional for customers and Read More …
Each year (and often, each season) brings a whole new host of tempting design trends that make you wish you had it in your budget to do a complete overhaul of your retail space. If only you’d known that navy blues and acrylic details would be in for this year, you might have planned differently! Read More …
When you’re selling clothing, you want to display garments in the best way. With the right apparel displays, you can assemble garments and accessories to give customers ideas about how to create outfits while showing them how your wares might look on a body. Of course, you also have to think about the bottom line. Read More …
Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …
Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …
As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …
Do you use gridwall or slatwall in your retail space? If so, why did you choose one over the other? For many store owners and managers, there wasn’t actually much thought put into this choice. Instead, they simply went with what was available—or what was on sale—when the store was furnished. Using the wrong product Read More …
As a retailer, you have mere moments to persuade a person that it is worth his or her time to shop with you. Competition from both brick-and-mortar and internet stores magnifies the importance of conveying an alluring story, and the most effective impact is one that is visually captivating. Mannequins are a palette that present Read More …