Sometimes it can be the smallest change in retail that can make large impacts. Take door alerts, an often forgotten part of the retail experience. Have you ever considered the effect a simple door chime might have on your business? Let’s dig a little deeper into the power of door chimes. A door chime works Read More …
Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …
Slatwall is an integral element in many retail stores. Slatwall allows for quick, cost-effective, changes in displaying merchandise. Are you getting the most from your slatwall, though? Knowing how to optimize your slatwall opens up new opportunities to display merchandise in an eye-catching way and to best use the space in your store. The easiest Read More …
Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …
As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …
Retailers often struggle with how best to display their products based on their budget and space limitations. Many retailers don’t consider custom options because they believe the cost will be out of reach for them. Custom displays and fixtures, though, can offer retail solutions, even for those on a tighter budget. While it is true Read More …
The holidays are over. You can now take a collective breath of relief now that the chaos has passed. Don’t get too comfortable, now is the perfect time to think about next year’s holiday strategy. Taking an honest look at what worked and what missed the mark this holiday season puts you ahead for next Read More …
Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …
Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …
What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …