The right color choice can mean the difference between a successful retail shop and one that lacks customer sales. Psychologists have long agreed that color plays a significant role in people’s emotions. Different colors can invoke an array of feelings, especially during first impressions. It makes sense for retailers and business owners to understand the Read More …
Trends, whether they are seasonal events, holidays or the latest video game craze, are a great way to feature and sell what is “hot” and “new”. In this post we are going to discuss ways in which you can use trends, both popular and not-so-popular, to your advantage. This is the time of year when Read More …
A recent article in The Fiscal Times defines the repercussions of Analysis Paralysis in our lives. Too many choices lead to confusion, which, in turn, often leads to procrastination. This confusion can have a severe impact on our lives in terms of lost opportunities and also financial loss. The repercussions are not limited to individuals; Read More …
Successful retailers know that truly effective merchandising extends beyond just the fixtures on the sales floor. Effectively utilizing your wall space can have a major effect on your sales. A strategically merchandised wall will even affect your customer’s perception of your brand because it is often the first thing they notice when they walk into Read More …
An Impulse Buy is defined as a spur of the moment, unplanned decision to buy, just before making a purchase. Essentially, it’s a purchase a customer makes without putting prior thought or consideration into it. Retailers should look at this area with the opposite approach. It’s often overlooked, but with the right merchandising, can bring Read More …
Effective store fixtures are the backbone of a retailer’s business. It’s easy to fall into the trap of taking your displays, shelves, and mannequins for granted. However, without these fixtures, your stores’ sales would be in trouble. They are doing more than keeping your merchandise off the floor—the right fixture, used in the most effective Read More …
If a group of retail professionals was asked this question, “What lies at the core of high sales and profits?” how would they answer? Some would say great products and others might suggest competitive prices, but they are both wrong. Studies have proven over and over again that an outstanding customer experience is the number Read More …
Unfortunately, the saying “don’t judge a book by its cover” doesn’t apply to retail shops. As a consumer, it’s easy to decipher between a good product display and a bad one; this initial observation is what fosters a customer’s first feeling towards a store they’ve just walked into. It’s important to develop a creative strategy Read More …
As you prepare your stores for the holiday season, don’t forget to stay up-to-date on retail news and trends. The weeks will get busier and busier, so you want to make sure you’re well-informed and discovering new ways to display and sell your merchandise. To make your life a little bit easier and help spark Read More …
During busy weeks, it’s helpful to take a few minutes to stop, think, and improve. There’s always something to learn, from improving customer service to building a stronger company culture. Here’s some inspiration from some of the top leaders in retail to start your week off well: “In the end, the customer doesn’t know, or Read More …