When people want to sell items of value, they often turn to consignment stores to do the job for them. Although certain online platforms offer opportunities to sell just about anything these days, many people don’t want to deal with the hassle and uncertainty of determining fair pricing, fielding bids, and dealing with strangers. They’d Read More …
As humans, we generally seek to quantify and categorize. Considering how quickly we often have to decide whether something is a threat or not, this makes sense from a biological perspective. Sometimes, however, it leads us to create rules that don’t actually exist. Rule of Three in Retail Consider the common assumptions that both bad Read More …
If you work in retail, you’ve certainly encountered retail gondola shelving, a popular, floor-standing retail display system that includes a base with a vertical spine, which supports cantilevered shelves on one or both sides. Typically, some sort of pegboard, slatwall, or solid board is used for the vertical element, to allow for versatility in adding Read More …
The main goal in any retail operation is to make sales. For this reason, you go to some trouble to create displays and pathways throughout your store that encourage browsing and facilitate buying. That said, you also want to create a welcoming and memorable retail experience, and this requires you to add ambiance to your Read More …
You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be Read More …
What’s a visual merchandiser? Some people, it seems, are born with a creative impulse that drives them. No matter what they touch, their projects always seem to result in innovative and artistic displays that attract attention and earn them accolades. Unfortunately, most of us aren’t born under this lucky star, imbued with the innate ability Read More …
We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …
Many retail businesses participate in trade shows, flea markets, craft fairs, and other events outside of their retail locations. This is a way to raise awareness of their brand, bring in new customers, and boost sales. Of course, you can’t exactly transport your typical, in-store displays to an off-site location. That is why it is Read More …
Humans are naturally curious creatures, and in our spare time, we like to travel to fun destinations in search of friends, adventure, and something new. We don’t just head to big cities, either. Plenty of people enjoy visiting small towns and coastal villages to escape the stress and hectic pace of life in urban environments. Read More …
When customers walk into a hair salon, nail shop, or spa, they’re not only looking for top-notch grooming; they also want to relax and leave the stress and demands of their busy lives behind for a little while. For this reason, every element of your decor needs to be functional and contribute to an overall Read More …