Visual merchandising revolves around how you place products in a retail setting, present them to the consumer public, and essentially market them at the ground level. When done right, it can bring in customers and create positive associations with your brand, as well as drive sales and ongoing patronage. That said, visual merchandising is not Read More …
When it comes to visual merchandising, there are many challenges inherent in planning the layout, design, and elements to be included. There are several goals at play, such as grabbing attention and exposing consumers to as much merchandise as possible (without overwhelming them). Ultimately, you want your visual displays to create a positive customer experience, Read More …
(Click the ▶ play button above to listen to “How to Make Your Business Stand Out with Retail Displays” Podcast by Specialty Store Services) How can you remain competitive as an established or a new business, how can you bring in new customers and achieve success? Attractive retail displays are a big part of the equation, and there Read More …
If your retail space is at a premium—whether you have a ton of products to display, a tiny space to work with, or both—you need solutions that allow you to showcase your wares to optimal effect and make the most of available space, including on the floor, as well as on the walls and overhead. Read More …
Serving the public means you naturally want to impress customers from the moment they walk in the door (or even earlier, with storefront displays, signage, and more). You have to be careful, however, about hitting shoppers or clients with a hard sell or your best products right when they enter, because it takes time for Read More …
There’s something to be said for the franchise mindset, whereby every store looks the same so that consumers encounter consistent layout and design no matter where they shop. This also helps brands to create an image that resonates with their customers. On the other hand, you also want to stand out as a retailer. You Read More …
The long days of summer are coming to a close and soon the air will turn chilly, the leaves will crunch underfoot, and we’ll switch from refreshing iced tea and lemonade to creamy cocoa and tart apple cider. As customers begin to bundle and prepare for the colder months, it’s time to turn your attention Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
It’s true that adding lighted display cases to your store will entail some upfront cost, so you might naturally be concerned about the potential returns of such an investment. The addition of display cases to your retail space, however, could have a positive impact that reduces loss and increases profit. What do you stand to Read More …