Serving the public means you naturally want to impress customers from the moment they walk in the door (or even earlier, with storefront displays, signage, and more). You have to be careful, however, about hitting shoppers or clients with a hard sell or your best products right when they enter, because it takes time for Read More …
There’s something to be said for the franchise mindset, whereby every store looks the same so that consumers encounter consistent layout and design no matter where they shop. This also helps brands to create an image that resonates with their customers. On the other hand, you also want to stand out as a retailer. You Read More …
The long days of summer are coming to a close and soon the air will turn chilly, the leaves will crunch underfoot, and we’ll switch from refreshing iced tea and lemonade to creamy cocoa and tart apple cider. As customers begin to bundle and prepare for the colder months, it’s time to turn your attention Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
It’s true that adding lighted display cases to your store will entail some upfront cost, so you might naturally be concerned about the potential returns of such an investment. The addition of display cases to your retail space, however, could have a positive impact that reduces loss and increases profit. What do you stand to Read More …
There are so many options for retail displays that you might have a hard time choosing the options that are right for your store, like portable folding racks. You’ll have to carefully consider your products, including their bulk, weight, and how you wish to display them. You also need to consider your branding and the Read More …
Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …
As a retailer, you no doubt understand the importance of displays and retail racks. These functional furniture items allow you to display your wares in innovative ways, and unlike wall-mounted racks and large shelving displays, they’re relatively easy to assemble, disassemble, and move throughout your retail space. In other words, they provide you with a Read More …
The material acrylic is a petroleum-based thermoplastic that offers extreme clarity and a relatively scratch-resistant surface (as opposed to some other plastics). Because it is so affordable and easy to mold, it makes for an ideal material for clear displays. It is often used for shelving, racks to hold paper materials (business cards, pamphlets, magazines, Read More …