It’s true that adding lighted display cases to your store will entail some upfront cost, so you might naturally be concerned about the potential returns of such an investment. The addition of display cases to your retail space, however, could have a positive impact that reduces loss and increases profit. What do you stand to Read More …
There are so many options for retail displays that you might have a hard time choosing the options that are right for your store, like portable folding racks. You’ll have to carefully consider your products, including their bulk, weight, and how you wish to display them. You also need to consider your branding and the Read More …
Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …
As a retailer, you no doubt understand the importance of displays and retail racks. These functional furniture items allow you to display your wares in innovative ways, and unlike wall-mounted racks and large shelving displays, they’re relatively easy to assemble, disassemble, and move throughout your retail space. In other words, they provide you with a Read More …
The material acrylic is a petroleum-based thermoplastic that offers extreme clarity and a relatively scratch-resistant surface (as opposed to some other plastics). Because it is so affordable and easy to mold, it makes for an ideal material for clear displays. It is often used for shelving, racks to hold paper materials (business cards, pamphlets, magazines, Read More …
Summer can signal a slowdown in shopping as consumers head off on vacation and spend their days outdoors, enjoying the weather. While this allows retailers plenty of time to start prepping their strategy for the winter spending spree leading up to the holidays, it can be understandably tough on the bottom line in the meantime. Read More …
Every inch of retail space in your store is an opportunity to make a sale, but only if you use it correctly. Even how you lay out, aisles and carpeting could help to subconsciously steer buyers to certain areas of the store. Regarding these retail fixtures, you can’t afford to treat them like second-class citizens! Read More …
You might not have the budget to completely overhaul your store décor, but that doesn’t mean you can’t see an improvement by spending just a little on targeted upgrades. Even if you’re working with a tight budget, say a couple hundred dollars, there are a few small purchases that could help you to improve the Read More …
Barneys, Bergdorf’s, Bloomingdale’s, Saks, and other 5th Avenue favorites are renowned for their over-the-top, uber-expensive, and undoubtedly enticing holiday window displays, which are installed before the Thanksgiving weekend (and the televised Macy’s Thanksgiving Day Parade). As a retailer, you can learn a lot from the excess and grandeur of these displays, designed to bring in Read More …
With so many chain stores and online retail giants, shoppers have plenty of convenient ways to shop but they are lacking personalization. Variety is the spice of life, though, and many shoppers are drawn from their homes and into retail spaces by the promise of a unique and fulfilling consumer experience. You can’t provide that Read More …