Enhancing certainty and expanding profit margins are twin goals for small retailers. Fueling revenues and mitigating uncertainty requires merchants to juggle many balls at once. Inventory tracking, customer relationship management, accounting and website maintenance are just a few examples. Keeping up with important technology trends for your small retail business and choosing the right tools, Read More …
It may sound counterintuitive, but empirical evidence shows that companies known for their exceptional retail customer service have gotten there by putting employees first. Apple, Nordstrom, and L.L. Bean are just a few examples of retail businesses that have built strong brands by focusing on one of their most potent assets: their people. For the Read More …
Of all the tax tips for retail business owners, the one that is most applicable is something Benjamin Franklin once said, In this world nothing can be said to be certain, except death and taxes As a retail business owner in the midst of your very busy holiday season, you’re probably not thinking about January Read More …
It might be difficult to start thinking about discounting seasonal merchandise as the shopping season just heats up, but thoughtful planning now can result in improved cash flow later. Controlled timing and strategically planned clearance events are essential to maximizing your profitability. Knowing how to execute a few fundamental retail strategies can help you shed Read More …
As vines of holiday lights begin to make their climb, small retailers are considering the rise in sales during the year’s busiest shopping period. With locally-owned small retailers earning an estimated 50 percent or more of annual revenues during the holiday shopping season, a few simple steps can optimize results and boost sales. 5 Ideas Read More …
Do you ever wonder what’s in the mind of a gift card buyer? If not, you should, because as a retailer, understanding the motivation behind their purchase of gift cards will help you increase holiday gift card sales for your store. The Growth Of Gift Cards Gift card purchases have grown exponentially since they first Read More …
Your brand is everything. It’s your store’s reputation, identity, and personality, all rolled into one. With the array of outreach platforms provided by traditional advertising and social media, it’s more important than ever to ensure your message is consistent and seamless across all your marketing channels. How do you do it? Let’s look at some Read More …
Retail is tough, no doubt about it. You face a constant struggle of trying to maximize customer satisfaction and profits at the same time. Every person who walks through your door wants a deal while you want to improve profit margins. There’s one place in your store where you have an opportunity to cash in Read More …
You’ve taken the plunge to be open your own business and attain financial freedom. The retail business for which you are so passionate about can make your work seem like play and transform how you make your living. If you have made it this far, the hard part is over. The fact that you have reached Read More …
Organizing a retail space with limited floor space is a difficult task for many businesses. New businesses, as well as established local businesses, tend to face the challenge of merchandising with a small floor plan. It can be extremely frustrating to attempt creating attractive and appealing displays when you don’t have the room you feel Read More …