Success tastes sweet, but who knew it smells even better? Scent marketing research studies show that the use of scent in retail stores can have a significant and direct impact on business sales and profitability. Wondering how? Well, simply put, it helps deliver a better shopping experience to customers. By using scent in your retail Read More …
Showrooming: If You Can’t Beat It, Befriend It Showrooming is a relatively new foe in town for brick-and-mortar retailers. It is eating away retail sales and business profits. If you are not familiar with the term yet, it is basically a practice wherein potential shoppers visit a brick-and-mortar store, examine a product and then Read More …
Retail display aisle spacing is key to determining where different category products will be placed to how the in-store advertising material will be displayed, there is no doubt that shelf-product placement and SKUs prompt shoppers to purchase products they may never have had any intention of buying, which eventually fetches more sales for retailers. Does Read More …
According to the Wall Street Journal, last year consumers spent more than $3.1 trillion on retail purchases. Plus, 89% of sales in the clothing industry were made in stores compared to online. Where online shopping continues to grow, these stats show that, even today, the majority of retail spending still occurs in brick-and-mortar stores. This Read More …
The right color choice can mean the difference between a successful retail shop and one that lacks customer sales. Psychologists have long agreed that color plays a significant role in people’s emotions. Different colors can invoke an array of feelings, especially during first impressions. It makes sense for retailers and business owners to understand the Read More …
Learn how to prevent and deal with employee theft by implementing measures such as comprehensive background checks, cameras, and even prosecution if necessary. Theft is a prominent problem in a majority of businesses. While shopper theft is common in retail businesses, even more common is employee theft. Small businesses deal with the issue of theft Read More …
Trends, whether they are seasonal events, holidays or the latest video game craze, are a great way to feature and sell what is “hot” and “new”. In this post we are going to discuss ways in which you can use trends, both popular and not-so-popular, to your advantage. This is the time of year when Read More …
A recent article in The Fiscal Times defines the repercussions of Analysis Paralysis in our lives. Too many choices lead to confusion, which, in turn, often leads to procrastination. This confusion can have a severe impact on our lives in terms of lost opportunities and also financial loss. The repercussions are not limited to individuals; Read More …
Successful retailers know that truly effective merchandising extends beyond just the fixtures on the sales floor. Effectively utilizing your wall space can have a major effect on your sales. A strategically merchandised wall will even affect your customer’s perception of your brand because it is often the first thing they notice when they walk into Read More …
An Impulse Buy is defined as a spur of the moment, unplanned decision to buy, just before making a purchase. Essentially, it’s a purchase a customer makes without putting prior thought or consideration into it. Retailers should look at this area with the opposite approach. It’s often overlooked, but with the right merchandising, can bring Read More …