Starting a business is no easy undertaking. Once you’ve chosen a location, lined up your supply chain, and secured loans to launch your retail venture, it’s time to take a long, hard look at your retail space and determine the best ways to represent your brand and create an immersive experience. What sights, smells, and Read More …
To help combat the spread of COVID-19 and maintain business as (close to) usual, many retailers and restaurants have implemented a curbside pickup option for customers. If you have contemplated doing the same, but aren’t exactly sure where to start, you’re in luck. In this post, we are going to dig into the mechanics of Read More …
When people want to sell items of value, they often turn to consignment stores to do the job for them. Although certain online platforms offer opportunities to sell just about anything these days, many people don’t want to deal with the hassle and uncertainty of determining fair pricing, fielding bids, and dealing with strangers. They’d Read More …
When you walk into a department or warehouse store, you may be struck by the vastness of the space. Even though these stores are stocked full of goods, there’s also plenty of space to walk and explore merchandise. Unfortunately, smaller retail stores, like boutiques, don’t have the same access to the square footage as their Read More …
As humans, we generally seek to quantify and categorize. Considering how quickly we often have to decide whether something is a threat or not, this makes sense from a biological perspective. Sometimes, however, it leads us to create rules that don’t actually exist. Rule of Three in Retail Consider the common assumptions that both bad Read More …
You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be Read More …
There are many goals in business, with sales and customer retention (e.g., repeat business) and impulse spending being the top among them. If you’re not making money, you’re not going to be in business for very long. It’s always nice when customers enter your retail store looking for specific items and find what they want, Read More …
The “stack it high and watch it fly” model of retail essentially relies on well-stocked shelves to create an attractive shopping atmosphere, giving the impression that a company is flush, and encouraging increased sales. Consider how shoppers might feel looking at a shelf that has been picked over and contains only sparse merchandise—it creates an Read More …
Planning all your retail displays for the coming year can be a daunting task. It’s made easier, however, when you take the time to create a retail display calendar with ideas and important dates for implementation. Here are a few tips to get your retail display calendar laid out. Start with a Retail Event Calendar Read More …
What’s a visual merchandiser? Some people, it seems, are born with a creative impulse that drives them. No matter what they touch, their projects always seem to result in innovative and artistic displays that attract attention and earn them accolades. Unfortunately, most of us aren’t born under this lucky star, imbued with the innate ability Read More …