According to the National Retail Federation, 2017 saw $9.1 billion in Halloween spending—a number that was predicted to drop slightly (to $9 billion) in 2018. These numbers are good news for Halloween stores, but what about retailers that aren’t selling Halloween-specific wares? As an apparel retailer, you’re better situated than you might imagine to capitalize Read More …
The summer is drawing to a close and that means kids are back in school, busying themselves with becoming the leaders of tomorrow. To offer them the best opportunities to grow and learn, schools must provide an environment conducive to academic pursuits. There’s more to it than hiring friendly and devoted teachers and administrative staff Read More …
When customers walk into a hair salon, nail shop, or spa, they’re not only looking for top-notch grooming; they also want to relax and leave the stress and demands of their busy lives behind for a little while. For this reason, every element of your decor needs to be functional and contribute to an overall Read More …
Sales are a great way for retail businesses to encourage loyal patrons to shop, grab the attention of new customers, and clear out old stock to make way for new wares. During the warm summer months, sidewalk sales can make a shop more visible and attract foot traffic. You can host sidewalk sales as part Read More …
With back-to-school here, plenty of parents are sending their kids off to college and wondering if they’ll remember to eat right, brush and floss, and generally care for themselves in the absence of their lifelong caregivers. What can businesses do to help ease the natural anxieties of parents and meet student needs simultaneously? Enter the Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …
Physical retail, like many things that have been pronounced dead, continues to thrive. For example, literature has been declared dead dozens of times, and yet, despite the incursion of television, internet, and a myriad of other forms of entertainment, people still continue to enjoy good books, albeit often in digital formats these days. Physical retail Read More …
We all know the internet has changed how we interact with information, most notably how easily we access it and how quickly we share it. As a business owner, you can’t afford to ignore the power of word of mouth marketing in online and social media spheres. Information has become a social currency, and you Read More …
Visual merchandising revolves around how you place products in a retail setting, present them to the consumer public, and essentially market them at the ground level. When done right, it can bring in customers and create positive associations with your brand, as well as drive sales and ongoing patronage. That said, visual merchandising is not Read More …
When it comes to visual merchandising, there are many challenges inherent in planning the layout, design, and elements to be included. There are several goals at play, such as grabbing attention and exposing consumers to as much merchandise as possible (without overwhelming them). Ultimately, you want your visual displays to create a positive customer experience, Read More …