When you fail to properly mark your merchandise with pricing, all you’re doing is making shopping inconvenient for your customers. Shoppers enter your store to browse and make purchases. However, they need to know the price to decide if they want to buy items. If it isn’t readily apparent, they might leave the store disgruntled Read More …
These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …
Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …
A grand opening is an opportunity for your retail store to make a splash, grab attention, and wow customers. You want to make a big impression on the community, so you can bring in customers and encourage ongoing patronage and trusted referrals. To get the most out of your grand opening, it’s important to prepare Read More …
You have probably walked by some form of cube displays thousands of times in all sorts of retail stores. From t-shirt and candy shops at the beach to high-end luxury brands, many retailers turn to cube displays to showcase there items. Are cube displays a good choice for your store, though? The answer is most Read More …
Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …
As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …
What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …
Retail stores may use a label gun in a variety of ways. If you think that a cheap, manual version that only puts prices on packages is good enough, chances are you’re not aware of the options available to you. Of course, this could be all certain businesses need, but by and large, retailers will Read More …
Did you know that customers spend more money than they had planned in brick-and-mortar stores? One way to increase these impulse purchases is to use spinner counter displays. These incredibly handy tools will maximize space while displaying various items. Spinner counter displays are perfect for showcasing items, such as books, greeting cards, jewelry, key chain, Read More …