Summer is here and school is right around the corner, but it’s never too early to plan for back-to-school. Just because the prospect of kids returning to school at the end of summer isn’t on your mind doesn’t mean parents aren’t thinking about it, and many like to get a jump on shopping for clothing, backpacks, Read More …
The clamor of the holiday season means retailers face a lot of competition if they want to catch the attention of shoppers. Coming up with successful holiday promotions is no easy feat, but if you want to generate leads and encourage patronage during the heightened spending of the season, you need to find ways to Read More …
When the weather turns warm and people begin to roll down their windows, hop on their bikes, or take a leisurely stroll past your shop, it’s time to start thinking about holding a sidewalk sale. By placing some of your wares in front of your establishment, you can grab attention and entice shoppers inside. This Read More …
These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …
There is no standard formula when it comes to Social Media. You will never know how your customers are going to respond to a tweet, a pin, an Instagram pic or a Facebook post until you do it. When you tap into something that works and your customers connect, they will start reposting and ‘liking’ Read More …
Your brand is everything. It’s your store’s reputation, identity, and personality, all rolled into one. With the array of outreach platforms provided by traditional advertising and social media, it’s more important than ever to ensure your message is consistent and seamless across all your marketing channels. How do you do it? Let’s look at some Read More …