You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be Read More …
The “stack it high and watch it fly” model of retail essentially relies on well-stocked shelves to create an attractive shopping atmosphere, giving the impression that a company is flush, and encouraging increased sales. Consider how shoppers might feel looking at a shelf that has been picked over and contains only sparse merchandise—it creates an Read More …
Among retail stores, craft stores face a unique set of challenges because of the wide array of products they tend to carry. The craft industry covers diverse hobbies ranging from knitting and sewing to scrapbooking and card making, to creating jewelry, apparel, and art. It also tends to encapsulate seasonal and even year-round home decorating. Read More …
Clearance sales are a necessary part of any retail operation, and when they’re successful, both you and your customers reap the benefits. Stores have the opportunity to move out a lot of old inventory and replace it with a new, full-priced inventory. Shoppers get a great deal on items they may have been on the Read More …
The turning of the year is a time for personal resolutions. Thanks to the endless feasting associated with end-of-year holidays, one of the most common New Year’s resolutions is to lose a few pounds and get in shape. In other words, a lot of people are flocking to join local gyms, eager to get started Read More …
When freezing winter weather strikes, we’d all like to curl up by a cozy fire, but daily obligations and seasonal shopping force us to brave inclement weather anyway. Unfortunately, the situation can be made worse by dangerous road conditions and hazards lurking in retail stores. The problem is that winter weather doesn’t tend to stay Read More …
We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …
Many retail businesses participate in trade shows, flea markets, craft fairs, and other events outside of their retail locations. This is a way to raise awareness of their brand, bring in new customers, and boost sales. Of course, you can’t exactly transport your typical, in-store displays to an off-site location. That is why it is Read More …
When it comes to brick-and-mortar retail, it’s no longer enough to rely on time-tested strategies that have served businesses for decades. With online shopping offering convenience and cut-rate pricing, you need to do more to entice shoppers out their front door and into your store. You need to deliver an irresistible experience. How can you Read More …
The vast majority of consumers encounter new brands because they already have an interest in the products or services a company offers. In other words, they’re looking for you. Some may stumble across your retail location by accident, and others may be referred by trusted family members or friends, but most will find you when Read More …