Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …
As a retailer, you no doubt understand the importance of displays and retail racks. These functional furniture items allow you to display your wares in innovative ways, and unlike wall-mounted racks and large shelving displays, they’re relatively easy to assemble, disassemble, and move throughout your retail space. In other words, they provide you with a Read More …
The material acrylic is a petroleum-based thermoplastic that offers extreme clarity and a relatively scratch-resistant surface (as opposed to some other plastics). Because it is so affordable and easy to mold, it makes for an ideal material for clear displays. It is often used for shelving, racks to hold paper materials (business cards, pamphlets, magazines, Read More …
Owning and operating a business is a dream for many. If you’ve spent years in careful planning, you may finally find yourself in a position to open your own retail store. Congratulations on taking the leap and becoming your own boss! Now what? Even with a solid background in the industry in which you plan Read More …
Summer can signal a slowdown in shopping as consumers head off on vacation and spend their days outdoors, enjoying the weather. While this allows retailers plenty of time to start prepping their strategy for the winter spending spree leading up to the holidays, it can be understandably tough on the bottom line in the meantime. Read More …
Retail locations large and small have many opportunities to impress customers by improving the in-store experience. This, in turn, can lead to increased retail success. What changes can you make in 2018 (and beyond) to wow your customers and ensure a positive overall experience? Here are a few strategies for consideration. Cosmetic Fixes If your Read More …
Remember when the holiday displays went up before Thanksgiving? It seems that the holidays start earlier every year. This year, I walked into a grocery store in October and saw Christmas items before Halloween. Holiday songs start streaming in stores as early as the beginning of November, and it’s common to see Christmas trees, strings Read More …
The holiday season is major for retailers that want to rack up last minute sales before the calendar year ends. With enticing holiday displays, promotions, and a strong marketing strategy, you can really boost your earnings before ringing in the new year. The next question is, what you will do with your holiday windfall? If Read More …
The winter holidays are the high point of the year for many retail outfits. As shoppers flood stores intent on finding the perfect gifts for family members and friends, retailers can boost sales for the year and prepare for the slump that inevitably follows in the wake of the new year. Of course, when Read More …
The clamor of the holiday season means retailers face a lot of competition if they want to catch the attention of shoppers. Coming up with successful holiday promotions is no easy feat, but if you want to generate leads and encourage patronage during the heightened spending of the season, you need to find ways to Read More …