What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …
Retail stores anticipate the high-volume holiday season all year. Although there are, of course, other times of the year when sales are good, there’s no comparison to the spike most retail businesses enjoy in the weeks leading up to the end of the year. Unfortunately, would-be thieves also see an opportunity. When stores are packed Read More …
Retail stores may use a label gun in a variety of ways. If you think that a cheap, manual version that only puts prices on packages is good enough, chances are you’re not aware of the options available to you. Of course, this could be all certain businesses need, but by and large, retailers will Read More …
The overwhelming majority of consumers have at one time or another made an impulse purchase. Even the most self-disciplined shoppers can find themselves surrendering to the urge to save money or not miss a valuable opportunity. Making a purchase on the spur of the moment is an impulse buy. There are many reasons why people Read More …
Just mention the words ‘shoe section’ to the average retail store operator and you may receive an angry look in return—and likely a few mumbled words of frustration as well. Many store owners and operators quickly become frustrated with their shoe section as they find that it is difficult (if not impossible) to keep organized, Read More …
A little appreciation can go a long way with customers. When was the last time someone showed they appreciated you? Do you remember how it made you feel? From a simple “thank you” to a small gesture, showing appreciation is a way of saying that you care. While is this common in our personal lives Read More …
One of the keys to success in the retail world is stocking your shelves with products your customers want to buy, rather than products you want to sell. This might seem like a semantic distinction, but it is of crucial importance. Many retailers hold on to old inventory far too long, hoping to sell it Read More …
Motivating your shoppers to buy from you is why you are in business. Garments that look fresh and pressed are much more likely to sell faster than those that appear to have been just plucked out of a wrapper. To add sizzle to your sales, these seven simple tips can help you transform your newly-arrived Read More …
A great retail business can suffer at the hands of unhappy and unproductive employees. Without their consistent efforts on a day-to-day basis, everything else you do in your retail store can take a backseat. After all, if customers think they will receive poor service or run into rude employees, they will avoid your store. There Read More …
Hangers are more than functional fixtures of your retail operation. They can represent your brand—for better or worse. Displaying a high-quality item on a cheap plastic hanger can erode its value in the eye of the discerning shopper and degrade sales. Conversely, presenting a more ordinary piece of apparel on a high-quality hanger can promote Read More …