These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …
Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …
A grand opening is an opportunity for your retail store to make a splash, grab attention, and wow customers. You want to make a big impression on the community, so you can bring in customers and encourage ongoing patronage and trusted referrals. To get the most out of your grand opening, it’s important to prepare Read More …
The holidays are over. You can now take a collective breath of relief now that the chaos has passed. Don’t get too comfortable, now is the perfect time to think about next year’s holiday strategy. Taking an honest look at what worked and what missed the mark this holiday season puts you ahead for next Read More …
Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …
Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …
What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …
Retail stores anticipate the high-volume holiday season all year. Although there are, of course, other times of the year when sales are good, there’s no comparison to the spike most retail businesses enjoy in the weeks leading up to the end of the year. Unfortunately, would-be thieves also see an opportunity. When stores are packed Read More …
Did you know that customers spend more money than they had planned in brick-and-mortar stores? One way to increase these impulse purchases is to use spinner counter displays. These incredibly handy tools will maximize space while displaying various items. Spinner counter displays are perfect for showcasing items, such as books, greeting cards, jewelry, key chain, Read More …
There is no standard formula when it comes to Social Media. You will never know how your customers are going to respond to a tweet, a pin, an Instagram pic or a Facebook post until you do it. When you tap into something that works and your customers connect, they will start reposting and ‘liking’ Read More …