Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …
Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …
Retailers put a lot of thought into product manufacturing, packaging, and store displays. All of these elements are an essential part of attracting consumers, making sales, and developing a loyal customer base. What you might not initially give much thought to is the shopping bags you provide. Shopping bags, however, can contribute to the customer Read More …
Retailers often struggle with how best to display their products based on their budget and space limitations. Many retailers don’t consider custom options because they believe the cost will be out of reach for them. Custom displays and fixtures, though, can offer retail solutions, even for those on a tighter budget. While it is true Read More …
Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …
Retail stores anticipate the high-volume holiday season all year. Although there are, of course, other times of the year when sales are good, there’s no comparison to the spike most retail businesses enjoy in the weeks leading up to the end of the year. Unfortunately, would-be thieves also see an opportunity. When stores are packed Read More …
The holidays can bring retailers an end-of-year bump in sales that sees them through the slow-down after the New Year. This, however, necessitates hiring additional temporary staff to ensure that consumers aren’t frustrated by long lines or empty shelves. To compete and take advantage of increased holiday sales, you need calm, experienced, friendly staff to Read More …
As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …
The concept of ‘going green’ has become more than a tagline. For businesses, there are some excellent advantages for choosing ‘eco-friendly’ as a method for cost reduction, while also reducing a company’s carbon footprint. The American Recovery and Reinvestment Act of 2009 was signed by President Obama and allows both residential and businesses to take Read More …