Holidays can feel like the lifeblood of retail. With every passing season, the pressure to deck out your store, create promotions, and churn out themed marketing campaigns is relentless. But is this nonstop holiday hustle actually doing more harm than good? For many retailers, celebrating every retail holiday might be an exhausting, expensive, and ultimately Read More …
The back-to-school season presents a significant opportunity for businesses across various industries. It’s not just about selling school supplies; it’s about engaging with customers, providing value, and creating memorable experiences. This guide will explore comprehensive strategies to maximize your back-to-school efforts; applicable to retail stores, educational services, and even community organizations. The Importance of Back-to-School Read More …
Mannequins are everywhere when you’re shopping. The key thing about them is how they’re dressed. This can make or break a customer wanting to go into your store. Your goal is to create an attractive display of clothes on the mannequin, and there are surprisingly a lot of steps to take when doing so. Specialty Read More …
What if you were missing out on your chance to get a very handsome profit? If you are in retail, this is the perfect time to make some serious money. In fact, year-over-year sales are up by 8.3%! However, some retailers are getting a bigger piece of that pie than others. If you want to Read More …
A single glass display case brings a multitude of benefits to your storefront. If you need a fixture that attracts attention, adds a perceived value to merchandise, and prevents theft and damage, then find a glass display case that’s right for your line of business. From jewelry stores to convenience stores, glass display cases are Read More …
The “shelter in place” and “safer at home” orders that swept the nation in response to the COVID-19 crisis have almost certainly helped to save lives and slow the spread of infection, but these measures have also left businesses in a lurch. Luckily, we seem to be coming around the bend, as states begin to Read More …
Starting a business is no easy undertaking. Once you’ve chosen a location, lined up your supply chain, and secured loans to launch your retail venture, it’s time to take a long, hard look at your retail space and determine the best ways to represent your brand and create an immersive experience. What sights, smells, and Read More …
The main goal in any retail operation is to make sales. For this reason, you go to some trouble to create displays and pathways throughout your store that encourage browsing and facilitate buying. That said, you also want to create a welcoming and memorable retail experience, and this requires you to add ambiance to your Read More …
You might think selling goods in your retail store is as simple as placing them on shelves, but there’s a lot more to the psychology of selling—from the colors you use to catch attention, to how you price your wares, to where you place them on shelves—the ones at eye level are likely to be Read More …
There are many goals in business, with sales and customer retention (e.g., repeat business) and impulse spending being the top among them. If you’re not making money, you’re not going to be in business for very long. It’s always nice when customers enter your retail store looking for specific items and find what they want, Read More …