We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …
Folgers had the famous tag line, “The best part of waking up is Folgers in your cup,” complete with commercials showing sleepy parents roused to wakefulness not by noisy children, but by their coffeemaker automatically brewing a fresh pot in the morning. Our long love affair with coffee is about more than the pick-me-up from Read More …
Retail is a cyclical business. Sales can rise and fall with the seasons, holidays, and events like back-to-school shopping, prom, or the prevalence of weddings, for example. If you have yet to consider the impact sports can have on your retail sales, it’s high time you considered the money to be made by incorporating sports Read More …
The summer is drawing to a close and that means kids are back in school, busying themselves with becoming the leaders of tomorrow. To offer them the best opportunities to grow and learn, schools must provide an environment conducive to academic pursuits. There’s more to it than hiring friendly and devoted teachers and administrative staff Read More …
Humans are naturally curious creatures, and in our spare time, we like to travel to fun destinations in search of friends, adventure, and something new. We don’t just head to big cities, either. Plenty of people enjoy visiting small towns and coastal villages to escape the stress and hectic pace of life in urban environments. Read More …
When customers walk into a hair salon, nail shop, or spa, they’re not only looking for top-notch grooming; they also want to relax and leave the stress and demands of their busy lives behind for a little while. For this reason, every element of your decor needs to be functional and contribute to an overall Read More …
Sales are a great way for retail businesses to encourage loyal patrons to shop, grab the attention of new customers, and clear out old stock to make way for new wares. During the warm summer months, sidewalk sales can make a shop more visible and attract foot traffic. You can host sidewalk sales as part Read More …
With back-to-school here, plenty of parents are sending their kids off to college and wondering if they’ll remember to eat right, brush and floss, and generally care for themselves in the absence of their lifelong caregivers. What can businesses do to help ease the natural anxieties of parents and meet student needs simultaneously? Enter the Read More …
Understanding the psyche of a shopper may seem impossible, but there are actually several simple principles that can guide you toward retail success. Here are a few tips and tricks to help you create a retail environment geared toward enticing shoppers to spend. Keep it Simple Consumers want choices, but how many? There’s a psychological Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …