Popup shops are nothing new. We’ve all seen Halloween stores and seasonal kiosks selling calendars and stocking stuffers in malls. In the last several years, however, setting up limited engagement popup shops has become something of a marketing blitz for new brands looking to grab attention, as well as established retail enterprises seeking new audiences Read More …
Owning and operating a business is a dream for many. If you’ve spent years in careful planning, you may finally find yourself in a position to open your own retail store. Congratulations on taking the leap and becoming your own boss! Now what? Even with a solid background in the industry in which you plan Read More …
You might not have the budget to completely overhaul your store décor, but that doesn’t mean you can’t see an improvement by spending just a little on targeted upgrades. Even if you’re working with a tight budget, say a couple hundred dollars, there are a few small purchases that could help you to improve the Read More …
The holiday season is major for retailers that want to rack up last minute sales before the calendar year ends. With enticing holiday displays, promotions, and a strong marketing strategy, you can really boost your earnings before ringing in the new year. The next question is, what you will do with your holiday windfall? If Read More …
The appearance of your retail store is important, which is why you put so much thought into the many visual elements that make up your shop, from logos and signage to merchandise displays and window dressing. Utility, however, is also crucial. You need to make sure your store is safe and functional for customers and Read More …
Tables are made to put stuff on, and this utility has made display tables a staple of the retail space. Whereas peddlers of yore chose tables for durability, portability, supplies and other purely functional purposes, there are no such restrictions today. You have nearly unlimited options when it comes to how you display your wares Read More …
As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …
Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …
As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …
Do you use gridwall or slatwall in your retail space? If so, why did you choose one over the other? For many store owners and managers, there wasn’t actually much thought put into this choice. Instead, they simply went with what was available—or what was on sale—when the store was furnished. Using the wrong product Read More …